Prohibition Era Essay Example for Free

Prohibition Era Essay Prohibition in the United States takes effect on January 17th 1920, this is also known as the 18th amendment. This amendment banned the production, distribution, and sale of alcohol. The majority of the population pushed this law and wanted it to happen, however they did not realize the consequences to come. The prohibition era would be one of the most violent tines in the 20th century. Moonshine is a part of the backwoods culture and prohibition only fuels the fire. With alcohol hard to find moonshiners could charge top dollar for their product. This got more people interested in the production and distribution of illegal liquor because the profit outweighed the risk. The problem with this was rookie moonshiners, because they did not know the safe way, or the safe ingredients to produce moonshine. Also with the increased production brought increased law enforcement. The officers were supposed to destroy any moonshine still they found but were often bribed to look the other way. Another way alcohol was being brought into the U.S. is by boat. Large carrier vessels would stock up in Canada and Jamaica and drop anchor three miles off the coast in international waters, this was called Rum Row. There were over one hundred distribution ships off the coast between Maine and Florida who would sell to any takers. Similar to moonshine the U.S. had to step there game up and beef up the coast guard to catch these rum runners. However the runner’s response to the coast guard was to build bigger and faster boats. Some of these vessels could carry up to two hundred cases of liquor and were equipped with airplane engines. Also some boats could produce a smoke screen and were bullet proof. Then the coast guard did whatever it took to catch the runner’s. They would even open fire on the boat and crew to prevent the shipment from making it to the coast. Most of this illegal alcohol was being sold in private clubs called speakeasies. These clubs had secret rooms and walls to conceal the liquor to fool the police if they were raided. Even with the high risk people were drawn to these clubs because of the thrill of being caught breaking the law. Nevertheless before you could enter into one of these clubs you had to be given the password. But once you were cleared to enter they had all the alcohol you could pay for. Another big player in the Prohibition era was the mobsters. The Bernstein brothers Purple gang and Al Capone’s North Side Gang were the main contenders. They had the public terrorized because they were not afraid to kill anyone, anywhere. The illegal liquor didn’t enter or leave the city without there say so. All of this competition caused a gang war to break out between the Purple gang and the North Side gang. In one massacre the purple gang dressed as police and lined members of the North side gang up against a wall and murdered them. With all of this violence in the U.S. people are fed up with Prohibition law. They realized people are going to drink no matter what the law says. Then to the relief of many Americans on December 5, 1933 President Roosevelt signs the 22nd amendment to revoke prohibition.

The Etiology of Addiction Disease Model Essay examples -- Addiction Dr

Addiction is like all behaviours â€Å"the business of the brain†. Addictions are compulsive physical and psychological needs from habit-forming sustenances like nicotine, alcohol, and drugs. Being occupied with or involved in such activities, leads a person who uses them again and again to become tolerant and dependent eventually experiencing withdrawal. (Molintas, 2006). Addictive drugs cause dopamine neurons to release dopamine, the pleasure hormone. The narcotics disable the neurons that would usually keep the dopamine neurons in check; becoming over stimulated. Endorphins are produced and released within the brain, creating a high and reinforcing the individual’s positive associations with the activity. Hence â€Å"the rush† (Molintas, 2006) Considering alcohol, alcoholic beverages have been a part of this nation`s past since the Pilgrims landed (David Capuzzi, 2008, p. 4). Early colonists had a high regard for alcoholic beverages because alcohol was believed to be a healthy substance with preventative and curative capabilities rather than as an intoxicant. (David Capuzzi, 2008, p. 4) Alcohol was the â€Å"centerpiece† in taverns throughout the colonies. The production and consumption of alcohol caused enough concern to precipitate several versions of the `temperance ‘movement, which was developed to encourage people to refrain from the use of distilled spirits. Their goal was the replacement of excessive drinking with more moderate and socially approved levels of drinking (David Capuzzi, 2008, p. 4). In the early 1800`s, clergy took the position that alcohol could corrupt both the mind and body (David Capuzzi, 2008, p. 4). Throughout history, humans have used drugs to achieve desired changes of experiences. Even ancient warriors â€Å"... ...rator, can deny responsibility by claiming a lack of control caused by drugs or alcohol. It remains valid that drug and alcohol abuse are common characteristics of all forms of violence (Wallace, 2008, p. 19). Works Cited David Capuzzi, M. D. (2008). Foundations of Addictions Counselling. Boston: Pearson Education, Inc. Molintas, D. (2006, November 26). Addictions. Retrieved from Anatomy of Addictions: www.pcij.org/i-report/2006/addictions.html Stanton Peele. (1988). Major Contemporay Perspectives on Addiction and Alcoholism. New York, NY: Macmillian, Inc. UnKnown. (2011, January 7). Is Alcoholism a Disease? Retrieved January 7, 2011, from Alcohol and Drug Guide.com: www.alcohol-and-drug-guide.com/alcoholism-disease-model.html Wallace, H. (2008). Family Violence Legal, Medical, and Social Perspectives - Fifth Edition. Boston, MA: Pearson Education Inc.

Crank Mechanism

Name: Monish Kumar (S11065194) The University of the South Pacific MM313 Dynamic Systems Experiment 2- Crank Mechanism Aim: To investigate the relationship between piston displacement and crank angle for different ratios between the connecting rod and the crank. Also to look at the relationship between the turning moment on the crank shaft and crank angle for a given force on the piston. Equipment and Instrument: Introduction: A crank is an arm attached at right angles to a rotating shaft by which reciprocating motion is imparted to or received from the shaft. It is used to convert circular motion into reciprocating motion, or vice-versa.The arm may be a bent portion of the shaft, or a separate arm attached to it. Attached to the end of the crank by a pivot is a rod, usually called a connecting rod. The end of the rod attached to the crank moves in a circular motion, while the other end is usually constrained to move in a linear sliding motion. Theory: Figure 1. 0: Slider crank mecha nism The slider crank mechanism as shown in figure 1. 0 is a kinematic mechanism. The piston displacement from the top dead centre, x, can be determined from the geometry of the mechanism, in terms of the lengths of the connecting rod, L, and crank, R, and the crank angle, ? can be expressed as x=L+R-(Lcos? -Rcos? ) Also from the geometry, it can be seen that Rsin? =Lsin? And sin? =sin? n Hence cos? =[1+sin? n2]1/2 Where n is a ratio: n=LR Procedure: Part A: 1) No weights and hangers required, the unit initial starting position 0 in the protractor is setup and 90? and 270? protractor positions to be in line with the level lines in each side. 2) The unit is to be setup in its highest point, Top dead centre point was used to work out the displacement value 3) The mounted disc was turned 30? nd the displacement was noted on the results table, this step was again repeated for different angles and different crank positions. Part B: Results: PART A Table 1: Results of Piston Displacement Crank angle| Displacement| | P1 (mm) experiment| P1 (mm) theory| P2 (mm) experiment| P2 (mm) theory| P3 (mm) experiment| P3 (mm) theory| 0| 0| 0| 0| 0| 0| 0| 30| 3| 3. 180748214| 5| 4. 252344481| 7| 5. 324742758| 45| 7| 6. 86291501| 10| 9. 20565874| 13| 11. 55001055| 60| 12| 11. 51142198| 17| 15. 51081741| 20| 19. 51263112| 90| 22| 22. 02041029| 31| 30. 01960212| 39| 38. 2202662| 120| 31| 31. 51142198| 45| 43. 51081741| 53| 55. 51263112| 135| 35| 35. 14718626| 50| 48. 80363849| 63| 62. 4616988| 150| 38| 37. 82176437| 53| 52. 74976709| 68| 67. 67857183| 180| 39| 40| 56| 56| 71| 72| Table 2: calculation of the angle ? Crank angle| ? | 0| 0| 30| 5. 73917| 45| 8. 130102| 60| 9. 974222| 90| 11. 53696| 120| 9. 974222| 135| 8. 130102| 150| 5. 73917| 180| 1. 40E-15| Graph of Displacement (mm) vs. Crank angle position (? ) Sample Calculation: For Displacement P1 at 30? crank angle. To find, ? , n = 5 sin? =sin? n ?=sin-1sin? n=sin-1sin305=5. 73917?To calculate the theoretical displacement, x : x=r1-cos? +nr(1-cos? ) x=201-cos30+nr1-cos5. 73917=3. 180748214 mm Discussion: 1. After plotting the graph of Displacement versus the crank angle position, the graph show that the experimental values and the theoretical displacement can be compared, the experimental plot and the theoretical plot are almost same. 2. From the results graph the graph show that the measured displacement follows the theoretical curve very well. The maximum difference between the experimental and theoretical displacement is 2 mm. 3. For full rotation i. e. 60? the motion of the piston is close to simple harmonic, after 180? the displacement will gradually decrease to 0, it will form a cosine graph. PART B: Piston Balance and Forces Table 3: Piston balance and forces Angle (? )| No added Piston Weight P3 (N)| 4N Added Piston Weight P3 (N)| | LHS| RHS| LHS| RHS| 0| 4. 9| 4. 9| 4. 9| 4. 9| 30| 5. 3| 4. 9| 5. 8| 4. 9| 45| 5. 5| 4. 9| 6. 1| 4. 9| 60| 5. 7| 4. 9| 6. 3| 4. 9| 90| 5. 8| 4. 9| 6. 2| 4. 9| 120| 5 . 5| 4. 9| 5. 8| 4. 9| 135| 5. 3| 4. 9| 5. 6| 4. 9| 150| 5. 1| 4. 9| 5. 5| 4. 9| 180| 4. 9| 4. 9| 4. 9| 5. 3| 225| 4. 9| 5. 3| 4. | 6. 5| 270| 4. 9| 5. 4| 4. 9| 6| 315| 4. 9| 5. 5| 4. 9| 5. 7| Graph of Weights vs. Angle (No added Piston Weight P3 (N)) Graph of Weights vs. Angle (4N added Piston Weight P3 (N)) Discussion: 1) Experimental results was not satisfactory, there was some errors made which was due to friction between the mounted disc and the protractor. 2) After looking at the results graph the greatest amount of force approximately at 60? to 90? for no added piston weight. The weight is 5. 8 N at LHS whereas for 4N added piston weight the greatest amount of force is 6. 5 N at 225? RHS. Conclusion:The kinematic motion of the crank mechanism can be expressed in terms of the lengths of the crank and the conrod, and the displacement of the crankshaft. The experimental measurements of piston displacement agree with the prediction of a theoretical model of the piston motion. Due to friction errors were made in the second part of the experiment but still manage to get the results to find out the greatest amount of force being exerted on crank mechanism. Reference: Experiment 2 – Crank Mechanism. (2013). Suva, Fiji Islands. Kearney, M. (2005, August 15). Kinematics of a Slider- crank mechanism.

Structural Functionalist And Marx And Engels s Theory Of...

Social stratification refers to a layer of inequality which society ranks categories of individuals in a hierarchy. The term stratification comes from the geology term ‘strata’ meaning rock layers. Throughout this paper I will touch base on ways structural functionalist and Marx and Engels view stratification in society, different way exploitation take place in capitalist society according to Marx and Engles, the basic elements of exploitation, the forces that keep society from rebelling, and a few ways Davis and Moore critique Marx and Engels’ model of stratification. Both Marx and Engels agree that stratification is unnecessary within society. They both believe that stratification is a form of control that resulted from exploitation. Which reflect their view from the perspective of the â€Å"undergo† also known as the working class.For them stratification is about the exploitation of the working class.They explain the system, society, and capitalist socie ty that on have benefits the rich and not the workers. Which is very different view from spencer. They both believe humans have values. The rich get more resources and the worker less. Which is problematic because the workers produce the resources but they don’t get anything. According to Marx the Elites benefit form the system because they have the money so they can afford to be creative (go to a university, museum and other enjoyments) While the workers are exploited in the system because they don t have money, they areShow MoreRelatedStructural Functionalist And Marx And Engels s Theory Of Stratification1348 Words   |  6 Pages Social stratification refers to layers of inequality which society ranks categories of individuals in a hierarchy structure. The term stratification comes from the geology term ‘strata’ meaning rock layers. Throughout this paper I will touch base on ways structural functionalist and Marx and Engels view stratification in society, di fferent way exploitation take place in capitalist society according to Marx and Engles, the basic elements of exploitation, the forces that keep society from rebellingRead MoreEssay about Sociology1492 Words   |  6 Pagesspecialization within Sociology is social stratification. This segment of sociology attempts to deal with the structures of any given society and ones relationship with the institution. Social stratification means that inequality has been hardened or institutionalized, and there is a system of social relationships that determines who gets what, and why (pg.11, Kerbo).; Through various paradigms, and theories we are able to come to a better understanding of social stratification. The paradigm that is most rationalRead MoreSocial Class And Social Work Essay1367 Words   |  6 Pagesthem to contemporary britain in order to explain how social class influences an individual s life chances. I will also discuss and examine the value of these theories to students on a social work course. Sociology is fluid in the way in which theories become less central to sociological thinking as time progresses. The theory of social class in particular was very prominent throughout the 1950’s-1970’s where social class divisions were seen as central to understanding differences in opportunityRead MoreDiscuss Marxism and Functuionalism and Compare1133 Words   |  5 PagesCompare Marxist and Functionalist Perspectives Compare and Contrast Functionalist and Marxist Perspectives Sociology is a systematic way of studying the social world. It seeks to discover the causes and affects of intercommunication and interaction that arise in social relations. The science of society was developed as a discipline in the 19th Century by Auguste Compte, a French philosopher. For him, common sense and the obvious would not suffice; he wanted to build scientific theories based on criticalRead MoreFunctionalism, Interactionism and Conflict Theory964 Words   |  4 PagesThree main theories are used to gain a perspective view on our experiences and beliefs of the past, present, and future. These enable people to help gain the knowledge of why people do what they do. The level of study and research on these three differ. Functionalists and conflict theories focus on the macro level; where an extensive large scale comparison of society is examined with others of the same general class. Symbolic interactionist usually focuses on the micro level of social interactionRead Mor eCompare and Contrast Any Two Sociological Theories and Briefly Evaluate Them.2079 Words   |  9 PagesCompare and contrast any two sociological theories and briefly evaluate them. In the following essay I am going to compare and contrast the theories of marxism and functionalism, looking at the topics of the family and education. Functionalism has a macro-structural approach to society. It looks at society as a whole and is known as a consensus perspective i.e. everyone agrees on social norms and values and people work together to maintain society. These norms and values are learned by socialRead MoreUnderstanding Conflict Through Sociological Perspective Essay5342 Words   |  22 PagesIntroduction 4 4. Objectives 5 5. Research Methodology 5 6. What is Conflict? 6 7. Works of Karl Marx 9 8. Conflict of interest 12 9. Conflict perspective in sociology 13 10. In classical sociology 14 11. Modern approaches 17 12. Types of conflict theory 20 13. Conclusion 21 14. Bibliography, websites referred 21 Introduction Conflict  is the  struggle  for  agency  or  power  in  societyRead MoreCritically evaluate the contribution made by sociologists to our understanding of health and illness2889 Words   |  12 Pagesfrom solid interpretations to generalisations. It can vary from the study of two individuals encounter to the analysis of global social processes. There are three main areas of sociology, social structures such as education, family and social stratification, social systems for example culture and identity and social issues such as the causes of crime and the impact of unemployment. It is difficult to define society, other than as a number of people who live in the same territory, participate in commonRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesmacrostructural conditions shape migratory flows and shift destinations, see Moya, Cousins and Strangers, 80–88. 56. For critiques of national perspectives, see Hasia Diner, â€Å"History and the Study of Immigration: Narratives of the Particular,† in Migration Theory: Talking across Disciplines, ed. Caroline Brettell and James Hollifield (New York: Routledge, 2000), 27–42; Donna Gabaccia, â€Å"Is Everywhere Nowhere? Nomads, Nations, and the Immigrant Paradigm of United States History,† Journal of American History Structural Functionalist And Marx And Engels s Theory Of... Social stratification refers to layers of inequality which society ranks categories of individuals in a hierarchy structure. The term stratification comes from the geology term ‘strata’ meaning rock layers. Throughout this paper I will touch base on ways structural functionalist and Marx and Engels view stratification in society, different way exploitation take place in capitalist society according to Marx and Engles, the basic elements of exploitation, the forces that keep society from rebelling, and a few ways Davis and Moore critique Marx and Engels’ model of stratification. Both Marx and Engels agree that stratification is unnecessary within society. They both believe that stratification is a form of control that resulted from exploitation. Which reflects their view from the perspective of the â€Å"undergo† also known as the working class. For them stratification is about the exploitation of the working class. Human beings have values, so they should a ll be teated equally. They explain the system, society, and capitalist system only benefiting the rich and not the workers. The rich get more resources and the worker less. Which is problematic because the workers produce the resources but they don’t get anything. According to Marx the Elites benefit form the system because they have money giving them the ability to afford to be creative (go to a university, museum and other enjoyments) While the workers are exploited in the system because they don t have money, they areShow MoreRelatedStructural Functionalist And Marx And Engels s Theory Of Stratification1238 Words   |  5 Pages Social stratification refers to a layer of inequality which society ranks categories of individuals in a hierarchy. The term stratification comes from the geology term ‘strata’ meaning rock layers. Throughout this paper I will touch base on ways structural functionalist and Marx and Engels view stratification in society, different way exploitation take place in capitalist society according to Marx and Engles, the basic elements of exploitation, the forces that keep society from rebelling, and aRead MoreEssay about Sociology1492 Words   |  6 Pagesspecialization within Sociology is social stratification. This segment of sociology attempts to deal with the structures of any given society and ones relationship with the institution. Social stratification means that inequality has been hardened or institutionalized, and there is a system of social relationships that determines who gets what, and why (pg.11, Kerbo).; Through various paradigms, and theories we are able to come to a better understanding of social stratification. The paradigm that is most rationalRead MoreSocial Class And Social Work Essay1367 Words   |  6 Pagesthem to contemporary britain in order to explain how social class influences an individual s life chances. I will also discuss and examine the value of these theories to students on a social work course. Sociology is fluid in the way in which theories become less central to sociological thinking as time progresses. The theory of social class in particular was very prominent throughout the 1950’s-1970’s where social class divisions were seen as central to understanding differences in opportunityRead MoreDiscuss Marxism and Functuionalism and Compare1133 Words   |  5 PagesCompare Marxist and Functionalist Perspectives Compare and Contrast Functionalist and Marxist Perspectives Sociology is a systematic way of studying the social world. It seeks to discover the causes and affects of intercommunication and interaction that arise in social relations. The science of society was developed as a discipline in the 19th Century by Auguste Compte, a French philosopher. For him, common sense and the obvious would not suffice; he wanted to build scientific theories based on criticalRead MoreFunctionalism, Interactionism and Conflict Theory964 Words   |  4 PagesThree main theories are used to gain a perspective view on our experiences and beliefs of the past, present, and future. These enable people to help gain the knowledge of why people do what they do. The level of study and research on these three differ. Functionalists and conflict theories focus on the macro level; where an extensive large scale comparison of society is examined with others of the same general class. Symbolic interactionist usually focuses on the micro level of social interactionRead Mor eCompare and Contrast Any Two Sociological Theories and Briefly Evaluate Them.2079 Words   |  9 PagesCompare and contrast any two sociological theories and briefly evaluate them. In the following essay I am going to compare and contrast the theories of marxism and functionalism, looking at the topics of the family and education. Functionalism has a macro-structural approach to society. It looks at society as a whole and is known as a consensus perspective i.e. everyone agrees on social norms and values and people work together to maintain society. These norms and values are learned by socialRead MoreUnderstanding Conflict Through Sociological Perspective Essay5342 Words   |  22 PagesIntroduction 4 4. Objectives 5 5. Research Methodology 5 6. What is Conflict? 6 7. Works of Karl Marx 9 8. Conflict of interest 12 9. Conflict perspective in sociology 13 10. In classical sociology 14 11. Modern approaches 17 12. Types of conflict theory 20 13. Conclusion 21 14. Bibliography, websites referred 21 Introduction Conflict  is the  struggle  for  agency  or  power  in  societyRead MoreCritically evaluate the contribution made by sociologists to our understanding of health and illness2889 Words   |  12 Pagesfrom solid interpretations to generalisations. It can vary from the study of two individuals encounter to the analysis of global social processes. There are three main areas of sociology, social structures such as education, family and social stratification, social systems for example culture and identity and social issues such as the causes of crime and the impact of unemployment. It is difficult to define society, other than as a number of people who live in the same territory, participate in commonRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesmacrostructural conditions shape migratory flows and shift destinations, see Moya, Cousins and Strangers, 80–88. 56. For critiques of national perspectives, see Hasia Diner, â€Å"History and the Study of Immigration: Narratives of the Particular,† in Migration Theory: Talking across Disciplines, ed. Caroline Brettell and James Hollifield (New York: Routledge, 2000), 27–42; Donna Gabaccia, â€Å"Is Everywhere Nowhere? Nomads, Nations, and the Immigrant Paradigm of United States History,† Journal of American History

Text Analytics And Natural Language Processing - 1099 Words

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From this sentences with subjective expressions which involves opinions, beliefs and view are retained back whereas sentences with objective communication i.e facts, factual information are discarded iv) Classifying the sentiment: Here, subjective sentences are classified as positive, negative, or good, bad or like, dislike[1] v) Output: The main objective of sentiment analysis is to convert unstructured text into meaningful data. When the analysis is finished, the text results are displayed on graphs in the form of pie chart, bar chart and line graphs. Also time can be analyzed and can be graphically displayed constructing a sentiment time line with the chosenShow MoreRelatedManaging Business And Research Data Is A Big Trend Right Now1566 Words   |  7 PagesIBM Watson Analytics Shreya Prabhu, San Jose State University, San Jose CA Abstract Managing business and research data is a big trend right now. 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how globalization and environmental sustainability...

GLOBALIZATION AND ENVIRONMENTAL SUSTAINABILITY CHAPTER 9 Chapter 9 Globalization and environmental sustainability Economic globalization has multiple implications for environmental sustainability. The interactions are so numerous and so complex that it would be simplistic to affirm that the two are in conflict. Indeed, there are neither theoretical reasons nor adequate or conclusive empirical evidence to show that the relationship between globalization and environmental sustainability is unidirectional or unidimensional (ECLAC/UNEP, 2001). One thing that is unquestionable, as the scientific evidence makes clear, is that the growing and cumulative scale of human activities has produced environmental effects of a global†¦show more content†¦The environmental consequences are generally longer-term, with dynamic, cumulative characteristics that are difficult to measure because they are associated in some cases with qualitative parameters. Furthermore, many of these implications are not necessarily reflected in markets. Some examples of such implications are cross-border pollution, effects on global goods, effects on landscape and the loss of scenic beauty, the extinction of species and the loss of biodiversity (ECLAC/UNEP, 2001). Direct environmental effects are generated by the use of new technologies for agriculture industry and energy, by the exploitation of hitherto untapped renewable and non-renewable natural resources, by the creation and dispersion of new biological forms and by the release of new substances into the environment. Indirect environmental effects are generated by the social, economic, political and demographic adjustments driven by the wave of new technology, which has resulted in changes in prices and demand, the social organization of work, production systems, employment, the international division of labour, services and the location and nature of human activities and settlements. 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Operational Activities and the Functionalities of Deakin University

Question: Discuss about the Operational Activities and the Functionalities of Deakin University. Answer: Introduction Deakin University was setup and incorporated in the year 1974. The educational institution has been considered as one of the service provider which established and offered distance learning in the region of Victoria. In total the university has five branches distributed in the regions of Eastern suburbs, Geelong and Warrnambool (Deakin. 2017). The university has also been ranked fifth in cloud education and is also among the fastest developing universities. Deakin University also, has established its international offices in the nation Indonesia, India, and China. The university has four faculties which have been offering a range varied services and courses to its many students of over fifty-three thousand population. From the carried out it has been noticed that 24 % of the population has been learning in the cloud computing system. Also the university is ranked on the eighth position in Australian universities. La Trobe University which has been considered as the biggest rival of t he Deakin was set-up in 1967 in Victoria region. This University also has many campuses scattered in various regions of the economy i.e. in Mildura, Shepparton, Sydney, Bendigo, Albury-Wodonga (Crouch Housden, 2012). The university provides a number of courses and programs but its strength or the best field of arts and humanities. The university has a an approx. strength of thirty-six thousand students and of which seven thousand are international students coming from over one hundred and ten different countries. Market and segmentation As the Deakin University has been enjoying the top leading position in the sector it also have the advantage of a larger market share in the region of Victoria (Infoanalytica. 2017)). The university has a large number of international and domestic students which has been enrolling for varied courses and programs. Geelong is one of the region from which the enrollment for the university are high and also there are other regions such as Melbournes eastern suburb and many other parts in the Warrnambool regions through which university has been getting a high number of enrollments if the students and service users. These are the are.as which has become the reason behind the success and growth of the university it receives many students coming from these areas to enroll for the various courses in the university (Managementstudyguide. 2017). And as the organizations have also been offering various kinds of online or web-based programs and due to which the university has enabled to develop a big market from all over the world. Online programs have made an increase in the number of enrollments and which has been proven as a plus point for the corporation (Hanlon. 2017). The university has been showing a consistent growth in the last few years and due to which it has been concluded that the demand for the courses and the various services has increased because the enrollments are coming from over 110 countries over the globe. Marketing mix analysis Marketingmix has been considered as the concept of utilization of the various factors for making the promotion of the products and services of a business organization. And hence Deakin University has also employed variousmarketing mix in its operational activities so as to promote the brand name and also the offerings of the institution (Armstrong et al, 2014). The below mentioned are the four main components of marketing mixes which has been adapted by the university: The products or the service are the courses and the programs offered in the campus and also through online channels, such as the university has currently started enrollment for the distance learning to students globally. Moreover the university also offers a wide and diverse range of full-time programs and school-based programs. All these courses has made an increase in the number of enrollment of the students whether they are international or domestic and this has been proven beneficial for the organization. Price is one of the most significant factor in the concept of marketing mix and the determination of the price of a service can be done by considering various elements such as rivalry, quality of service, course enrolled and the channel of learning etc. A detailed analysis has been executed over these components and which has helped the university in the development of a fair price scheme for the diverse range of courses and programs offered to the students (Babin Zikmund, 2015). The prices are so reasonable that neither the student will be feeling exploited nor the university will suffer a loss. A reasonable cost in the marketing mix has played a significant role in improving the enrollments to the University. Distribution is the element which also plays a crucial role in the concept of marketing mix as availability of the goods and the services is also of an essential task. The university makes use of number of distribution channels for providing the services to the students i.e. are their service users. And by making use of this mix the university entails that its services or courses reach the potential clients as and when required by them. The branches of the university in the region of Geelong, Eastern suburb region and the Warrnambool area alongside its international offices have helped to reach many potential students and thus enhancing growth and success. The University website, the online portal are some of the components of the promotional mix of the university. Along with these, social media is the platform has also played a critical role in the promotional activities, as social media is the biggest and highest channel. Also the university executes many promotional events and programs for the promotion of its programs and courses, by making use of the various mediums such as advertisement on TV and Radio, mail marketing and newspapers among others. The university has a panel of professional lecturers with set of good qualifications, experience has helped in building the confidence in the market and which has brought an increase in the market share of the organization. By making technological integration and adaption of the modern means in the operational activities and its processes the university has smoothened its functionalities. This also has significantly contributed to the university's market share increase. PEST analysis The concept comprises of the various fexternal factors which are liable influencing the business environment of the organization. The term PEST stands for Political, Economical, Social and technical factors (Koumparoulis. 2013). The below mentioned is the external analysis which has been executed on Deakin University: Political is the first component which influences the business environment of Deakin University. There are number of issues which can come-up because of the changes made in the policies, changes such as changes to public funding etc. (Mindtools. 2017). There are number of operations which can be executed by the governing bodies and which can have a negative or positive impact on the business organizations. For instance the governing bodies can decide of offering more incentives to the institution or even decide to withdraw the same offer. Any change brought in the tax rate will also be affecting the working of the university because the changes brought or the increase or reduction in the tax levied is based on various aspects of the institution. The economic factors are also considered very much significant in influencing or dominating the working or the operational activities of the business organization. The economic factors comprises of the economic conditions of the economy or the region, This can also include the changes in the economic climate which affect the sustainable investments of the University, legislation changes, availability of funding and the energy cost changes. Social factors are considered as the most effecting factor as they comprises of the society or the environment in which we live in (Marketingteacher. 2017). This factor imposes number of impacts on the Deakin University in many ways and this can include cultural trends, the social beliefs of the society and the service users, stakeholder's expectations and fulfillment of the corporate social responsibilities. The last factor is the technological elements which are also very much liable in influencing the operational activities and functionalities as technology has become a very significant concept die to globalization and modernization (Altbach Salmi, 2011). The university is required to be upgraded in the sense of the technologies as the university offers a varied range of courses and programs which are connected with the technology and use of the same. Competitor analysis Competitors are the most vital concept for any of the business organization as they are capable and liable in influencing the price and demand of the product. La Trobe University is one of the biggest rival of Deakins University. The university has number of branches in Australia, but Melbourne branch being its flagship campus. There is a high number of enrollment from the region of La Trobe University and also from the regions or the regional cities like Bendigo to the twin border city of Albury-Wodonga (Latrobe. 2017). An approx. estimate has been concluded that about 45900 students are studying in Deakin University whereas in case of La Trobe University the number of students is 36746 whereas the overseas students constitute 22.5% of La Trobes population which is 6.2% more in comparison to the international students that Deakin University has. As compared to the Deakin University (Sallis, 2014), La Trobe University has been also offering various types of online courses. But a decl ine has been observed in the number of the online students of La Trobes .i.e. 4.3% as compared to that of the Deakin Universitys .i.e. 26.3%. La Trobe University has been placed on the third rank in Victoria region and twelfth in the economy of Australia. Deakin University has been ranked on the position of 251-300 Times higher education category whereas La Trobe University is in the position between 351-400, also rankings has been given by QS world university for both the universities. 355th and 386th are the ranks which have been given to Deakin University and La Trobe University respectively. Excellence in Research for Australian report has given Deakin University and La Trobe University at 18.95% and 15.56% placing them at 17th and 20th rank, respectively SWOT analysis The concept is concerned with the assessment of the Strengths, Weaknesses, Opportunities and Threats of a business corporation. This analysis will help the company in the development of the plans and the strategies and also upcoming threats and opportunities will be recognized which will aid the company in various aspects. The below presented is the SWOT analysis which has been executed for Deakin University. Strengths: First of all the strengths of the university, this term comprises of the positive reputation of the university among the society and between the service users. Moreover the physical assets such as the main branch and other campuses location are some of the strengths of the organization and the successful partnership and strong bonds with the other universities, good records in the past performance (Morrison. 2010). Further the university has also managed for the accreditation of the programs and courses offered and which has proven as strength for the organization. And due to which the university has also been getting a good support from the service users and the students which can also be considered as the strength of the organization. Weakness: The university also has some weaknesses which comprises of the shortcomings and further it also include its operational structure is bureaucratic by nature, the university also have limited resources for some of the facilities, fiscal uncertainty are some of the weakness which are being faced by the organizations and can come up as the weaknesses. Opportunities: As the organization has a good reputation in the service users and also enjoys a high level of goodwill the university has opportunities of more and stronger partnerships with external communities and also with other universities (uis.edu. 2017). The university should also start establishment of the campuses in the new regions so as to extend the student diversity. Moreover the organization also has the potential for growth and development of new construction and premises. Threats: Being a top and leading brand the university has been experiencing an intense competition by La Trobe University and this has become one of the biggest threat for the university. Value and brand positioning analysis The term Brand Positioning has been considered as the concept or an activity of developing a brand offer in a manner that it aids the business organization in the attainment of the distinctive place and value in the targeted customers mind. In this case both of the universities have been trying to reflect their values to be righteous and in a focused manner regarding the students future and also for the welfare of the society (Porter, 2011). There are number of aspects which are being followed by both the universities such as they both believe in following excellence, adaptation of better and improved mechanisms so as to develop the process and procedures, providing and practising academic freedom and also encouraging ethical behavior so as to make the students comfortable. The universities are also being making use of the approaches such as equality and diversity of genders and cultures so as to develop a friendly working environment (Keller, Parameswaran Jacob, 2011). Also the Dea kin University has been supporting the disabled in every possible and is has also been planning for the establishment of the international offices in other regions. Whereas La Trobe University will be involving more into serving the regional areas so as to make development of the mentioned regions. Moreover the university also trying to develop the recognition for the employability of the students, and their experience in the university, providing a sense of excellence of research and 'brilliant basics' and these are consiedered as the four basic pillars for the development of the strategies. Competitive strategies The position within its industry or sector can be determined by the firms low or high profitability. The above average profitability can be used as the fundamentals the concept of competitive advantage (Kapferer, 2012). Mainly there are two basic types of competitive advantage and which are connected or linked with the scope of operations of the business organization and the below mentioned is the explanation of the same: Cost leadership Cost leadership is the concept which is associated in developing an entity as a low cost producer. Number of sources is available of cost advantage within the organizational structure within an industry and they are also dependent on the same (ifm. 2016). And these available sources with the entity can include pursuit of economies of scale, preferential access to raw materials, proprietary technology. If the business firm will be able to attain the cost leadership and after this the corporation is required to exploit all the sources of cost advantage and this will make them in an above average performer in its sector. Moreover the corporation can also have a command over the prices at or near the industry average. Differentiation Development of a distinct image in the concerned sector along with some of the dimensions is the basic motive of this concept or approach and this concept is very much significant for the consumers or the service users (Aaker Joachimsthaler, 2012). There are number of variables which are considered as significant in this strategy by the consumers and which are selected by the business corporation. Low cost focus The concept is similar to that of the cost leadership strategy but the only difference in the concept of low cost leadership is that it has made focus on a niche market. So according to this marketing is done after considering a particular segment of consumers and promotions are also done for the same. And the prime aim of this strategy is to become the cheapest provider in the specific segment. Media and budget allocation for 2018 Advertising and promotions is the most significant concept for the growth and success of the business corporations and hence developing the same is very much essential. And for doing that the company is required to planning and set a budget (Kelley, Sheehan Jugenheimer, 2015). A team of media planners is created for the development of a media mix and this is done by considering a budget-conscious program. A budget-conscious program is required to be developed by making selection between the objectives of the campaign and the properties of the media which are required to be utilized. This will aid in the development of an understanding each and every component which provides a cost-effective contribution in the attainment of the objectives. Conclusion From the above carried out analysis it has been concluded that Deakin University is an educational institution which has excelled in providing the best quality of educational services and programs through online and offline mode to the students. The above presented report has been made focus on the marketing plan of the firm. The marketing plan has been developed by considering the various concepts which are as whole known as the marketing analysis. 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