Great War Essays - Bulgaria In World War I, Central Powers

Great War The Great War BY Kevin Kilkenny World War I was from 1914 to 1918 it started out as a local European war between Austria-Hungary and Serbia on July 28, 1914, but then became European war when the declaration of war against Russia on August 1, 1914 and eventually became a global war involving 32 nations. 28 of these nations were Allies and the Associated Powers and including Great Britain, France, Russia, Italy, and the United States. The Central Powers consisting of Germany, Austria-Hungary, Turkey, and Bulgaria. It would prove to have many great effects. The immediate cause of the war between Austria-Hungary and Serbia was the assassination on June 28, 1914, at Sarajevo in Bosnia part of the Austro-Hungarian Empire of Archduke Francis Ferdinand heir to the Austrian and Hungarian thrones his wife and unborn child on their way to visit a hospital. Their assassin was Gavrilo Princip a Serb nationalist. After this vile act a proposed ultimatum was given to Serbia with a two day from Austria-Hungary. The Germans with a bold act said they would back Austria-Hungary no matter the terms not taking in account Russias reaction. When war seemed imminent Germany decided to take over Belgium and propose that they would pay for any damages. The start of the conflict however was not immediate. Influence of the previous century in the political and economic policies that prevailed on the Continent after 1871 the year that marked the emergence of Germany as a great world power. The underlying causes of World War I were the spirit of intense nationalism that ran rampant in Europe throughout the 1800s and into the 20th century. The political and economic rivalry among the nations and the establishment of two hostile military alliances. They formed when Belgium won its independence from the Netherlands in 1830 the unification of Italy was accomplished in 1861 and that of Germany in 1871. At the close of the century however the problem of nationalism was still unresolved in other parts of Europe. The spirit of nationalism was also in economic conflict. The Industrial Revolution in Great Britain at the end of the 18th century followed in France in the early 19th century and then in Germany after 1870s caused a increase in the m anufacturing of each country. As a result of tensions, between the nations of Europe adopted foreign policies that helped steadily increased the danger of war. Convinced that their interests were threatened the powers maintained large standing armies which was constantly restocked and enlarged by peacetime. At the same time navies were also being built up. The naval expansion was intensely competitive. Great Britain influenced by the expansion of the German navy begun in 1900 and by the events of the Russo-Japanese War developed its fleet to be twice as large as any other. The war between Russia and Japan had proved the effect of long range naval guns and the British accordingly developed the widely copied dreadnought battleship notable for its heavy armor. Developments in other areas of military technology and organization led to the dominance of general staffs with precisely formulated plans for mobilization and attack. The European nations not only armed themselves for purposes o f self-defense but in order not to find themselves standing alone if war did break out so alliances with other powers came about. The result was that in itself greatly increased the chances for war. The grouping of the great European powers into two hostile military alliances the Triple Alliance of Germany, Austria-Hungary, and Italy and the Triple Entente of Great Britain, France, and Russia. Shifts within these alliances added to the building sense of crisis. The next step was war and the Austrian Serbian tension was the push in the domino effect. Austria marched on Serbia. Then Russia would mobilize against Austria. A proposal on July 26 by the British foreign minister called for a conference between Great Britain, France, Germany, and Italy should settle the Austro-Serbian dispute was rejected by Germany. On July 28 Austria declared war against Serbia either because it felt Russia would not actually fight for Serbia or because it was prepared to risk a general European conflict in order to put an end to the Greater Serbia movement.

SEO Content Strategy How to Skyrocket Your Traffic By 594%

SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends. SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends.

Human Cloning Philosophy by Aristotle Essay Example | Topics and Well Written Essays - 500 words

Human Cloning Philosophy by Aristotle - Essay Example In this paper, we shall highlight the ideas and philosophical concepts of Aristotle about human cloning practices. When in Switzerland the first clone of sheep that was named Dolly made many individuals consider it against human ethics and they believed that such practices contribute to devaluing the natural processes of childbirth. Aristotle has opposed practices of human cloning and supported his thoughts with the claims of psychological influences of human cloning (Aristotle). He explained that babies, who are produced through artificial means by utilizing cells of a single parent, remained deprived of the love of both parents. When they see other children around them with mother and father both they become a victim of complex and depression (Aristotle). Additionally, he highlighted that there is a risky situation for the mother who gives her cells for artificial reproduction process because the procedure of taking out cells from mother`s body is dangerous for her health as well as for the embryo, which is used to making a genetically identical copy of the mother (Aristotle). Moreover, human c loning goes against the natural system and authority of childbirth that has been given to men and women by the God within the boundaries of the legal relationship. However, an advanced system of making human clones or reproduction of test tube babies has degraded rights of men and women and has interrupted the God made procedures of baby production (Aristotle). Aristotle has also supported such claims because he has presented his philosophy that totally disagrees with the ethical nature of human cloning. His philosophy explicitly highlights that human cloning is unethical because unfair and painful means are used to give birth to the baby (Aristotle). He considered that methods of human cloning are bad and it is evident from the first experiment of sheep cloning, which employed more than a hundred scientists to work day and  night in order to make an experiment of cloning successful.  

The Economic situation of a given Country Research Paper

The Economic situation of a given Country - Research Paper Example The country is made up of 63 Islands, the main island being referred to as Singapore inclusive. The connection to Malaysia is man-made which are Johor Causeway to the North and Tuas to west. The current reclamation of land has increased the country to 716.1 square kilometres from 581.5 square kilometres in the 1960s (Teo, Peggy, Chang & Ho, 54). There is an anticipation that the country will grow by 100 square kilometres by the year 2030. Some parts of the country’s land have been donated for parks, reserves, nature ways tree lines, roads and nature ways among other natural areas. Climatically Singapore, is characterized by a tropical rainforest climate without any seasons, temperatures and pressure are consistent, high humidity and very high level of rainfall (Teo, Peggy, Chang & Ho 66). Temperatures vary from 22 to 35 degree centigrade while humidity is 79% before noon and 73% thereafter. The country, as in the year 2012, had a population of about 5.3 million people which consisted of 3.3 million, accounting for about 62% of the citizens while the remaining 38% represented foreigners (Chiu, Stephen, Kong-Chong Ho & Dale Lü, 298). About 23% of the citizens are not citizens by birth, but are born in foreign lands as there were about half a million permanent residents. 37 is the median age of its population having an average household size of about 3.5 persons. The major problem in Singapore is limited land which has led to large populations living in subsidized, high rise, public housing apartments (Teo, Peggy, Chang & Ho 145). There are very high numbers of domestic helpers in the country. The estimate, as per 2013, on fertility rate assumed to be around 0.79 per woman. This represents the lowest fertility rate in the world (Teo, Peggy, Chang & Ho, 198). This has been a major problem in Singapore and to solve this problem the

Strategic sales management Essay Example | Topics and Well Written Essays - 3750 words

Strategic sales management - Essay Example The process of having a good human resource base does not end with recruiting people as it is equally important to have motivated employees who can easily align their personal objectives with the organizational objectives so as to bring about organizational efficiency and generate competitive advantage. In order to have motivated employees, it is necessary to ensure a proper job fit so as to align the objectives of the employees and the employers. This requires a good recruitment strategy that would actually help in selecting a set of individuals who would be able to align themselves with the job responsibilities as well as the working culture in the organization. This would also boost up the morale of the employees who would be motivated to take up the job responsibilities (Griffin & Moorhead, 2009, p.118). The present study would be based on analysing the recruitment and staffing issues for the FMCG giant Procter & Gamble. The choice of the organization assumes significance as the company is considered to be among the largest FMCG companies of the world having its operations in diverse geographies with a wide product portfolio. The study would analyse the present recruitment policy of the organization and would try to find out the possible shortcomings in the strategies of recruitment and staffing presently adopted and implemented by the company. It would also try to formulate a proper recruitment and staffing strategy for the organization which would also include the framework for compensation, incentives and reward programs so as to motivate the employees to provide their best effort at the organization. About the Company Procter and Gamble (PROCTER & GAMBLE) is one of the most coveted FMCG Company of the world. The organization has its headquarters based in Cincinnati, USA and successfully operates out of 180 different diverse geographic nations with a wide array of product offering. The strengths of the organization can be analysed from the fact that its market capitalisation is greater than the GDP levels of many nations. The company also has a well defined policy of serving the society through a well knit policy of corporate social responsibility. The organization also has a well defined recruitment and staffing policy that helps it to churn out the best possible employees. It also has a raining and development program that trains employees to meet the standards required to bring about efficiency in organizations like PROCTER & GAMBLE (Procter & Gamble, 2011). Recruitment strategy Procter and Gamble follows a highly rigorous and comprehensive framework for recruitment and selection. The candidates selected for the organization are generally asked to go in through a rigorous session of numerous rounds of interviews. In the initial strategy, the candidates are asked to appear for an interview that tests the candidate’s ability to produce high volumes of quality work. The candidates pass through two rounds of filtering after w hich a test of general knowledge and general aptitude is conducted. The extent of success in these tests determine the level of efficiency of the candidate

Problems Faced by Asian Students in English Pronunciation

Problems Faced by Asian Students in English Pronunciation Introduction Speaking regarded as the most important and difficult micro-skill of the four skills in foreign language learning. Most adult non-native students of English in the UK particularly Asian students face a lot of difficulties when they speak English and they sometimes get frustrated when they could not understand or be understand by native speakers of English. Therefore, they encounter the same problems that confront any students studying in a foreign culture, such as grammar, pronunciation, listening comprehension and different cultures. Also, it is difficult for them to adjust to the English language especially when they speak it. They may have difficulty understanding class lecture, making them feel reluctant to participate in class discussion, seminars and tutorials. This essay will first explain and evaluate only one issue that face adult Asian students in UK when they speak English which is English pronunciation. Therefore, pronunciation is a difficult aspect in language learning f or adult Asian students which lead to real barriers to communication and can contribute to motivation with native English speakers. This essay also will examine what are the most frequent difficulties encountered them in English pronunciation, the factors that affecting the pronunciation of non native students of English , some solutions to surmount the difficulties of mispronunciation among Asian adult students and finally it will throw some light on the implications of language teaching. Literature review: Teachers of English as a FL or a L2 know so well how important pronunciation is. Nevertheless, sometimes it has been obvious that a teacher has been paid little attention to the students pronunciation in the process of second language learning and teaching. Celce Goodain(1991) states that over the past years, there have been different views about the value of teaching pronunciation in language teaching and they reported that the cognitive approach and grammar translation reading based method which used by teachers attach no importance to pronunciation. However, in the direct approach, pronunciation is considered important. In addition, Jack and William (2002) reported that pronunciation is no longer considered as an indispensable aspect in a foreign language teaching. According to Beebe (1984,51), `Most current textbooks in English as a second language either ignore the teaching of pronunciation or rely primarily on old stand-bys-to teach non-native learners to pronounce English accurately. Trammell (1993) also indicates that instruction in pronunciation has been deemphasised due to the new teaching methods like the Communicative Approach. Communication is an important need of in daily life and it should be the primary purpose of language learning and teaching . Therefore, teaching English speaking to non-native students of English how to speak English accurately and fluently with native speakers of English is one of the general objectives of the foreign language teaching. According to Yule (2006: 33), language is primarily speech and it is more basic to language than the written form. Knowles (1987) argue that written language is permanent and looks imperfect version of the spoken language whereas spoken Language is more elusive. It is clear that we all speak and hear the sounds spoken in our environment first before we write or read. For instance, child before goes to school, he will speak before write because he will acquire his first Language from his family when he imitates what they said. It is seem that as long as one can communicate with others in the second language, everything is fine but the questions is ,how can communicate with people fluently if your pronunciation is incorrect? Beebe (1984) insists that pronunciation always affect what we communicate and how well we communicate it, and therefore it should be take seriously. Weeren Theunissen(1987: 109) pointed out: Firstly, good pronunciation allows one to be better understood. It gives the speakers oral production a certain redundancy. And this can help to get a message across more effectively as a learning objective because of it is high pay off. The number of sound, sound clusters and intonation pattern in a Language is finite, as is the alphabet. Once the system has been mastered, it can be used, thus giving it fundamentally an infinite scope. Thirdly, a deviant pronunciation means that one is immediately marked as non-native abroad. Harmer (2007) suggests that if students want to be able to speak fluently in English, they need to be able pronounce phonemes correctly and appropriate stress and intonation. Pronunciations of students need to be good enough to communicate the message so that it is understood by other speakers of English. Therefore, most Asian adult students have difficulties to pronounce words or sentences correctly which can be a major cause of misunderstandings. They have difficulties in recognize sound of English, word stress( which part of a word are more heavily stressed that is spoken louder and longer), sentence stress( which part of a sentence can be more heavily stressed), sounds in connected speech( how to link the sounds together in a sentence),and finally in intonation(how our voice rises and falls at a certain point of the sentence).From my own experience as a teacher in a secondary school, most students have potential pronunciation problems when they speak English. They have problem wi th stress and intonation that they unable to put the right emphasis on the right part of the word. Also they have problems with vowels bends and consonants blends as well. For example, sounds likeea and ou can be confusing them because when they listen to the audio recordings, it can be very difficult for them to pick up the subtle blends of two or more vowels. Additionally, In consonants blends, they have problem with th sound because they are not accustomed to putting t and h together to form th sound to reproduce. It is clear that pronunciation is so difficult to learn. The first language of most overseas students effect on learning the second language. Problems that face Asian students in English pronunciation: Most Asian adult students work and study hard to become very fluent in English. However, there are many different varieties of spoken English and non-native students may have achieved fluency such as knowing correct grammar and knowing a large numbers of vocabulary especially when they have been taught by non-native speakers but they have a non-standard accent which make the use of English difficult for native speakers of English to understand. Vowels Celce-Murcia, Brinton and Goodwin (1996) states there are different types of vowel sounds in English pronunciation. Firstly, received pronunciation. It has twelve monophthongs (single or pure vowels).Secondly, eight diphthongs (double vowels) and two thriphthongs (triple vowels).therefore, some of in Asian students like Arabices , Japanese and Chinese have fewer vowels in their first Language which lead to have problems with hearing and pronouncing these distinctions of vowel sounds. For example, Japanese language has only 5 vowels /i/,/e/,/a/,/É‘/,/o/. According to, Kenworthy(1987) there are five vowels letters which are (a, e, i, o, u) .They map to 13 different sounds. For instance, the letter is pronounced differently in the words: boat, boot, out and hot. This is one of the problems that encountered by Asian adult students in pronunciation subject. They have problem with the /a/ sound (e.g. at) because it is not easy for them to hear and pronounce this sound. Also, they could not differentiate between the long sound/a/ and the sound/e/ (e.g. paper-pepper).They also have problems in differentiating between the long/e/ and the short /i/ (e.g. eat-it). Furthermore, diphthongs in English are difficult to learn and definitely tribal markers in English. .They are also very easy for native speakers of English to identify but not easy for non-native speakers of English. So, speech sounds which involve a slide from one vowel to another is the biggest problem which face Asian adult students when they speak English. For example, theou sound in the word out is a blend of /ah/ and /oo/. Several of diphthongs are quiet subtle .For instant the long /ee/ sound in the words feel and fear is a blend of /ee/ and /ah/ as (fee-ah). Celce-Murcia , Brinton and Goodwin ( 1996 ) Consonants Kota(2006) stats that English consonants are less difficult than vowels. Most languages have the sounds which are represented by the letters d, t, s, and z .Nevertheless, some languages do not use certain consonants which can be difficult for non-native speakers of English. For examples, the r and l sounds are not used by Japanese and Korean native speakers. Then, the so- called ra-la distinction is especially difficult for them. They have also difficulty to distinguish between /b/ and /v/ sounds. The /th/ sound is not simply to use it in the naÃÆ' ¯ve language. It can be difficult for Vietnamese students. Therefore, they substitue a /zh/ instead of /th/ as in: /zh/ese problems may be caused by pollution. Also, he adds that there are more consonants in English than in Japanese language .Therefore, the /f/, /v/ /o/, A/, /s/,/3/,/ts/,/d3/ do not exist in the Japanese consonantal system. In addition, Munro((1993) states that some Arabic language do not make use of separate sounds for /b/ and/p/.then, they have difficulty to distinguishing and pronouncing b and p sounds as in : do not bark while I park the van. The difference is quite subtle. They may confuse z withj .These problems cause misunderstanding by native English speakers when they communicate with each other From my own experience as a Libyan student at Leicester University in the UK, I had a car accident in university road because the weather was slippery and snowing which cause that the brake of my car was out of the control. After that the police came to me and asked me some questions about the accident. I said to him I feel slippery. The problem here, the police wrote in the report driver feel asleep but he did not write what I said I feel slippery .I think that was a misunderstanding between the police and me because of my language. He misunderstand me because of his linguistic constraints particularly his heavily -accented English. Other problems which face Asian adult students, is dropping medical stopped consonants. Some of them tend o drop stopped consonants such as, sounds /p/ and /k/ from the middle of poly syllabic words. For example, Chinese students tend to drop the difficult c from the word of success. They say/ suhsess/.Also, some native speaker of English pronounce the word accessory as/ assess or ee/ instead of / ack-sess-or-ee/.(Dalton,1994) Syllable structure: According to Joanna Heather (2003), English allows for in syllable structure a cluster of up to three consonants before the vowel and four consonants after the vowel as in the words straw and glimpsed. Therefore, the structure of syllabus cause issues for speakers of many languages. For instance, Japanese students usually try to in between the consonants (e.g. desk-/desks/) becomes desukusu or in the word milk shake / mIlk ʃeIk/ becomes mirukushȆ¡ku.Kota(2006) there are two types of syllable in English which are open syllables( CV) and closed syllables( CCCVCC).On the other hand, Japanese only permit one type of syllable which is open syllable. For example, Word meaning syllable Ke hair CV Kare boyfriend CVCV So, Words in Japanese do not end with consonants and it Japanese does not allow both initial and final consonants. Knowles (1987) maintains that some Asian students who first languages end in vowels, they often tend to make all English words end in vowels. For example, they pronounce the word make as /meIkÉâ„ ¢ / instead of/ meIk/. Also, they sometimes find it is so complicated when native speakers of English may drop consonants in the more complex blends (e.g. the word months, they say /mɆ¦nÉ µs/ instead of / mɆ¦nos/. Rhythm and Cadence: Brown (2001: 121) pointed out that cadence is the pattern of stresses within a sentence and rhythm refers to the beat syllabus. If each one were marked by tapping fingers on a desk: rat a-tat-tat-tat TAT of this. He adds that the main issue that trips up Asian adult students that British English are stress timed whereas most Asian languages are syllable timed. Stressed syllables are roughly equidistant in time and they like the sound of the mechanical tat-tat-tat-tat of gun machine with equal length to each syllable. However, native English speakers stretch syllables at the same time like putting emphasis on some syllables and not others. For instance,hi. Wonderful to see u again .They say this sentence like this hiiiii woooood fl to seeeeeee yu agaiaiainn. This mean, won- see- gain is both emphasized and lengthened but other syllabuses in the sentence are so lightly and shortened spoken. According to Kota (2006), stress time in English is one of the problem that encounter Asian students particularly for Singaporeans students. They speak in the way which is very difficult for English speakers to understand. Intonation Roach, (2002: 50) defines intonation as the rising or falling pitch of the voice while pronouncing words or syllables. He believes that intonation enables speakers to express their emotions and attitudes when they speak. The most problematic area of pronunciation for most Asian students is intonation. They find it extremely difficult to hear tunes or identify the different patterns of rising and falling tones. Therefore, some Asian languages have less pitch variation than English especially Japanese language.They use pith changes to mark stress on the word level which result the so-called monotonous intonation. Wong(1987) suggests that English as a tonal language(not using tones).We can understand the words in isolation but if we put them together in sentences, the meaning of the sentence may change by a shift in tone. For example, Are you going to the library?(low-then-high on word library) but if u wondered which of two persons agreed to get the list of books, the same words would have a different emphasis Are you going to the library?, and the tone for you would be rather deep which is different from the first question. Jack and Willy (2002) introduce other problems in English pronunciation .Firstly, difference between spelling and sounds. There are lots of words in English language which have silent letters. Therefore, most Asian students specifically Pakistani students pronounce these silent letters unknowingly which make them mispronounce the words. For example, knowledge, kneel .These two word have k silent letter which they should not pronounce it at all. Secondly, multiple sounds of the same letters are also one of the issues that encounter Asian adult students. This mean there are many letters and combinations of letters which produce numerous sounds at different place. For instance, the letter c produces two sounds like s and k (e.g. circle, car) and also ch letter produce three sounds as ch,k andsh. Factors affecting the English pronunciation of Asian students: The effect of native language: Every language in the world has different accent and varsities is true that non native speakers speak the target language in a different way. Sometimes, they speak highly different than native speakers of English do. Avery Ehrlich (1987:9) calls the foreign accent the nature of which is determined to a large extended by a learners native language. Then, native language of speaker may influence on the pronunciation of the target language. Jack and Willy(2002: 184) states that the way we speak is a part of our identity ,that is, phonemic differences between language cause, a target language which will be spoken with a foreign language. Some Asian students specifically Turkish adult students have difficulty in some English sounds or words that are not exist in their first language. For example, the sounds/ÃÆ' °/ and / ÆÅ ¸/ are not exist in Turkish language which lead Turkish students to face difficulty to pronounce these sounds when they speak English. So they produce these sou nds under the influence of their first language. Then, the influence of native language is inevitable. The factor of age: This is the most important factor in learning English pronunciation. If someone wants to pronounce a foreign language with a native like accent, he/she should start to learn it during his/her childhood. For example, children who start learn English language in foreign language speaking people environment. As a result, they have more advantage than the children who learn the second language in their motherlands. Krashen (1988) mentions that people who expose their second language during childhood, they achieve higher foreign language proficiency than those who beginning as adults. It seems that age is the main factor which effect on adults English pronunciation. They are difficult for them to learn English language after puberty. Therefore, it is better to learning it in short run and should be started in puberty. Phonetic Ability: According to Jack and Willy (2002) pointed out that some people who have a good ear, they have the ability to discriminate between the two sounds accurately. So, learners phonetics ability affects the development of their pronunciation. Kenworthy(1987) believes that the influence of age is an efficient factor for phonetics ability. Because it is so difficult for adult students to have more ability in pronunciation than immigrants children who start their learning process in a second language speaking environment. The Amount Exposure: Many non native speakers have not opportunity to practice the English language in their motherlands. English also do not only used in the classroom. If the learners live in an English- speaking country, the learners will have opportunities to listen and speak with native speakers of English. Conversely, there will no advantage for learners if they live in a non English speaking country. Kenworthy (1987) insists that exposure can be a contributory factor but it is not necessary factor for developing adult learners pronunciation. Learners should make use of it is opportunities, if they are aware of the necessity of being exposed to the second language. If the learners do that, they will be more successful in case of improving their pronunciation. Personality and Attitude This factor affect the pronunciation of most Asian adult students in a bad way if the learners have negative attitudes for the English environment .learners or they are introverted students. From my own experience as a student in the UK, I am one of the students who are introverted or shy. Therefore, I usually do not take part in classroom activities; seminars and tutorials .Whereas extrovert students have more chance to improve their pronunciation. Brown (2001) states attitude of the students toward the new language have an effective role in pronunciation learning. Also, if the learners have a good attitude for the target culture, they can develop their pronunciation accurately. If the learners have some prejudices on the second language and its society, this event will influence their approach to the language. It is clear that these above factors are effective in the learners pronunciation and also exert much influence on the adult learners. So, teachers play a significant role for helping adult learners to develop their English pronunciation. Also, they should pay attention to the students concern for pronunciation because they are not aware of the way that they speech. Therefore there are lots of methods and types of teaching English pronunciation which help Asian adult students to overcome the difficulties of it. They will also help them to acquire an accurate pronunciation and improve their speech. Solutions to surmount the difficulties of mispronunciation among Asian adult students:- Teaching pronunciation:- Jigsaw: Pennington (1996) maintains that jigsaw is a form of information gap. Students work in pairs or small group to exchange their information. They try to combine words with each other to create sentences. These sentences consist of words that the learners have difficulty to pronounce these words. For example, in the word rise which has the letters s that they must pronounce it as z and producing /raIz/ e.g. I was surprised that the raisings rise! B-Tongue Twister: This kind of activity helps adult Asian students to say difficult words and phrases so quickly. Celce-Murcia (1987:55) stress that there is a little transfer from practice to natural information. But, if it is needed and necessary, they can be used. Example: Paul piper picked a peck of pickled peppers. 2-Drilling Techniques There are lots of drills which helps adult Asian students to improve their English pronunciation. They are very useful for teaching the correct pronunciation of the words and sentences. A- Saturation drill Wong (1987) proposed it is vey suitable for all position of the problematic sound. For instance, the sound /s/ as a problem sound. It can be drilled in its three positions Initial media final See leasing peace Seem clinic purse Substitution drill Dalton (1994) says that this drill can be applied by substituting any sound instead of other sound. For instance,/t/ sound instead of /ÃŽÂ ¸/ and /d/ in place of /ÃÆ' °/( e.g. this is thin/tin.) It is clear that there are other ways helps learners to overcome difficulties of pronunciation .First, media which give to the students positive advantage especially when they watch standard English news channel like BBC. Second, is practice. Students should practise English with native speaker or non native speakers of English to improve their English speaking Conclusion: To sum up, teaching pronunciation is one of the important areas of foreign language teaching. Most overseas students especially Asian adult students encounter troubles when they try to communicate with native speakers of English. Then, communication should be the primary purpose of language learning and teaching. One crucial part of effective communication for Asian adult students to grasp is: comfortably intelligible pronunciation. They have certain difficulties such as produce correct sound and recognition of English sounds, understanding of stress and intonation, difference between spelling and sounds and other problems. Therefore, it should be studied in the early age (from puberty) to eliminate these problems and also to overcome the negative influence from the first language interference. Teachers must be a ware of the techniques which help students improve their pronunciation according to their age, ability, needs, attitudes and expectations. Count words (3200) Classroom Implications: Appendix I: Generally, pronunciation is really complicated process in foreign language teaching. There are some of sounds which have similar sounds but have different meanings. This can be causing much confusion to the learners. Therefore, most ESL students have problem with English pronunciation when they speak English. From my own experience as a teacher in Libyan secondary school, I used several ways to teach pronunciation which can be benefit all learners. Firstly, introducing phonemes .because the biggest problem that faces them is the distinguage between sounds. For example, in the words fat, mat, cat, sat, the letters /f/, /m/, /c/, /s/ are the phonemes which are the beginning letters of these words. Phoneme makes the distinct difference between similar words. After that, students listen and repeat these different sounds and then identify them. For the best result, I introduce phoneme in pairs. (e.g. the /f/ and/v/ sounds).They listen and speak them and also repeat simple words like( fat- vat)Secondly, practicing phonemes for making the sound accurately. I drew pronunciation diagrams on the blackboard because they help them to know how to hold the tongue and lips. For example, the sound /th/ in #the word this and thank. Anxiety is usually common among students when they lean pronunciation. Then, I usually use some verbal games such as, handclap rhythms and jazz charts which can help them to improve their speaking and relieve much of pressure. Appendix II: Students listen to audio recordings and they practice what they hear because recordings get them attuned to stress, intonation, pitch and phonological distinctions. For example: Listen and say what word you hear: is it from column (a) or column (b)? Some words are unusual. Appendix III Word stress and intonation Listen and mark the stressed syllable. Daughter- orbit-planet- computer- meaning- handle-homework- hospital derision. 2-Read these sentences and mark the pauses with / and mark the intonation pattern with à ¢Ã¢â‚¬  Ã¢â‚¬Ëœ and à ¢Ã¢â‚¬  Ã¢â‚¬Å". People who look different from others in some way are interesting. The one who looks bored is my sister. The latest design, with CD player is very expensive. A tidy, conventionally decorated room with everything in its place is boring.

Ecotopia vs. the United States: The Effects of Sustainable Education Es

School is a fundamental location for the child’s mind to grow and prosper and the child is able to socialize and adhere to the environment that he or she learns about. In addition to education, simply being a component within the institution also formulates our beliefs. Schools are a prime institution to learn about green education in which it will prepare students to be sustainable in the future. In Ernest Callenbach’s Ecotopia, the protagonist, Will, travels to an ecological utopia where he learns how to live in a sustainable or an Ecotopian manner. Unlike the fictional story of Ecotopia, the United States’ way of living is vastly different. I am going compare and contrast the elementary educational systems and the role of teachers, students, and curriculum discussed in Ecotopia to the United States. Furthermore, I am going to argue that no educational system prepares the youth to be truly sustainable but there must be an ideal medium that addresses both Ecotop ian and United States values to become â€Å"greener† citizen. The idea of being a â€Å"green† citizen conveys the idea of living a natural life and making minimal yet better ecological choices. Teachers induce thinking and beliefs within their students, and elementary teachers within Ecotopia illustrate the importance of free agency in an ecological world. There are elementary teachers in Ecotopia who specialize in certain subjects in which they aspire their students to stimulate and indulge in their own goals and interests (Callenbach 128). Although Ecotopian teachers provide tutelage for instructing all subjects, they support the idea that their country has â€Å"crossed over into the age of biology† in which the majority of their focus is towards biology (Callenbach 126 - 129). Ec... ...abling students to have core knowledge that is necessary to be a â€Å"greener† citizen in the future. An ideal green citizen lives a normal life while making sustainable choices. However, Ecotopia and the United States’ educational systems do not contrive their students to achieve such ideals. In an Ecotopian school, students learn about the Earth but are not educated about other subjects. Vice versa, in American schools, students learn all subjects but none specific to sustainability. To ultimately prepare the youth for the future, there is a need of equilibrium of both systems in which students are educated in all subjects with knowledge of the eco-system. Having a well-rounded education with specificity of sustainability, students can adjudicate their own â€Å"green† ideals and act upon them in which they are able to establish new solution to unsustainable issues. â€Æ' Ecotopia vs. the United States: The Effects of Sustainable Education Es School is a fundamental location for the child’s mind to grow and prosper and the child is able to socialize and adhere to the environment that he or she learns about. In addition to education, simply being a component within the institution also formulates our beliefs. Schools are a prime institution to learn about green education in which it will prepare students to be sustainable in the future. In Ernest Callenbach’s Ecotopia, the protagonist, Will, travels to an ecological utopia where he learns how to live in a sustainable or an Ecotopian manner. Unlike the fictional story of Ecotopia, the United States’ way of living is vastly different. I am going compare and contrast the elementary educational systems and the role of teachers, students, and curriculum discussed in Ecotopia to the United States. Furthermore, I am going to argue that no educational system prepares the youth to be truly sustainable but there must be an ideal medium that addresses both Ecotop ian and United States values to become â€Å"greener† citizen. The idea of being a â€Å"green† citizen conveys the idea of living a natural life and making minimal yet better ecological choices. Teachers induce thinking and beliefs within their students, and elementary teachers within Ecotopia illustrate the importance of free agency in an ecological world. There are elementary teachers in Ecotopia who specialize in certain subjects in which they aspire their students to stimulate and indulge in their own goals and interests (Callenbach 128). Although Ecotopian teachers provide tutelage for instructing all subjects, they support the idea that their country has â€Å"crossed over into the age of biology† in which the majority of their focus is towards biology (Callenbach 126 - 129). Ec... ...abling students to have core knowledge that is necessary to be a â€Å"greener† citizen in the future. An ideal green citizen lives a normal life while making sustainable choices. However, Ecotopia and the United States’ educational systems do not contrive their students to achieve such ideals. In an Ecotopian school, students learn about the Earth but are not educated about other subjects. Vice versa, in American schools, students learn all subjects but none specific to sustainability. To ultimately prepare the youth for the future, there is a need of equilibrium of both systems in which students are educated in all subjects with knowledge of the eco-system. Having a well-rounded education with specificity of sustainability, students can adjudicate their own â€Å"green† ideals and act upon them in which they are able to establish new solution to unsustainable issues. â€Æ'

Stronger Faster Smarter

Stronger, Faster, Smarter By Mary Carmichael A. Account The text â€Å"Stronger, Faster, Smarter† written by Mary Carmichael states that exercise is the key to develop a healthier and smarter brain. According to the text, studies show that exercise such as aerobic doesn’t only increase the size of the muscles via the increased blood flow, the same thing happens to the brain. More blood equals more oxygen, which helps maintain the brain cells nourished better. The same kind of exercise has also coaxed the human brain to produce new nerve cells and caused older nerve cells to form interconnected webs that make the brain run faster and more efficiently. All which results in a stronger, faster and smarter brain. These statements are fully held out by research in the field of neuroscience and kinesiology described in the text and also confirmed in the field of biochemistry. With the view of a biochemist the evidence lies on the molecular level. When exercising, our muscles contract and release and within this particular motion a protein called IGF-1 finds it way to the brain through the bloodstream. This protein informs the brain of the increased activity due to the exercise, which makes the brain crank up its production of different chemicals needed to keep the body working in a new and more stressed state. One of these chemicals is called brain derived neurotrophic factor or BDNF and is indispensable when we talk about growing a bigger, stronger, faster and smarter brain. In fact a book on this subject calls it â€Å"Miracle-Gro for the brain. It fuels almost all the activities that lead to higher thought†. With this piece of information we can conclude in a scientific way that an increase of body exercise results in a higher production of chemicals and molecules in the body, where BDNF is one of them. With an increase of BDNF, blood and also oxygen we can conclude that not only does the process of exercise lead to an increased memory and improved function due to an increase of the size of the brain which occurs of the higher amount of bloodstream, it also leads to creation of new nerve cells and their branching out, connection and communication or what we in normal sayings would call an increased ability to learn. B1. Essay Who should be held responsible is the question. And the answer is pretty simple. The educators. And the reason is simple too. As pupils, high school and college students we spend a total of almost 20 years of studying, some even more. At least a quarter of a day is held in these educational institutions that are meant to transform us from an individual to a working but also thinking part of society. Being smarter is the actual goal you set yourself; it is what the society expects when we go to school. We are taught that by being present and participating in the lessons, we learn. But what we forget or don’t know is that a crucial ingredient of learning is being fit to learn. A statement scientifically proven by numerous professors and biologist. An increase of blood flow to the brain due to exercise increases the flow of oxygen, which creates a more healthier, fresh and clean environment where new brain cells can be formed and interconnect with each other to shape what we call learning. Some people will maybe say that keeping yourself fit is a personal responsibility, but what these people forget is that obese people and people who don’t exercise could actually do more good for the society if they were fit. Everyone nowadays know that people who exercise are less likely to get life-treating diseases and studies in physiology also show that an active life equals a longer life. The society benefits from this in many ways. Not only do we live longer, we use less money on medication and treatment. But there is also a missing benefit that we forget. A fitter and healthier society equals a more intelligent society. When you look at societies with a higher level of education and compare them with societies with the exact opposite you will see a dramatic difference in wealth and happiness. I am not stating that you can’t be happy if you are poor or uneducated, but my point is that a clever and educated population tend to form societies where the foundations are based on higher level of theory and education. When taking little Denmark in perspective to the most of the world you will see that we differ by giving every citizen a chance to become an educated individual. Just by having this opportunity you can live a life in wealth and happiness, which you wouldn’t be able to in many other countries. This is also called the â€Å"Jantelov†, which says that you are no better than anybody else. A garbage man has the opportunity to become a lawyer or a doctor but as a garbage man he can live in a middle-class neighborhood and hold is head high without feeling anyone judging his choice of career. He may not have a high level of education, and his work hours may be awkward but he can enjoy the rest of the day with his family and recharge to next day of work. All of this is possible because the country is built by intellectual and educated people who have learned how to build a well working society where everyone have equal rights and have a place in society. To bare out my statement of a more intelligent society equals a happier society, independent studies and surveys in the field of social science all show that Denmark is the happiest place on earth. Little Denmark is ranked above USA, the richest and most powerful country in human history and even way above those paradise-like places like Hawaii. Based on the values of â€Å"Jantelov†, and the way the Danish society system is built by well-educated statesmen you actually have evidence of not only a wealthy, but also the happiest country in the world. It is therefore a united responsibility that should be held out by educators because their role and job is to educate and teach us how to learn. An increased effort done by educators in the field of exercise will contribute as a social benefit because a more fit and healthy society benefits in not only a wealthier and happier but also a more intelligent society. Another good reason why educational institutes should be held responsible of exercise is that they are the places that young people spend most of their time. They are the places we meet with our classmates and going to school or university is a daily routine. When we wake up we know that within few hours we have to head to one of these educational institutes where the educators have the responsibility to teach us. The main purpose is to learn what the educators teach us. Day after day we go to school to learn, but why don’t we exercise every day? This could become a reality if the educators also were coaches or brain trainers, so they didn’t only have the responsibility to teach but also to train our brains to learn with the help of fun games that motivate us to move our bodies. And motivation is the key element to exercise. If we make these games as important as the lessons we would create a social security net which doesn’t let people complete the educational without completing the â€Å"obligatory games†. The ancient Greeks did this as well, and said â€Å"fitness was almost as important as learning itself†. And an old Turkish saying my mom once told me says, â€Å"a healthy mind rests in a healthy body†. But you don’t have to be a scientist, biologist or even a Greek philosopher to see and feel the change in your body and brain when you exercise. Anyone can feel that they have a lot more energy and think clearer when they have exercise on a daily basis. But in our modern culture things such as game consoles and computers have taken over exercise and increased the proportion of overweight people. And after days and months or maybe years with no exercise we lose the motivational compositor that keeps reminding our brain that exercise is a good and satisfying for not only our body but also the brain that rests in it. And this motivation is then replaced by the fun of video games and socializing on the Internet. But a way we can re-experience the lost motivation is by doing something social and fun such as playing a game of soccer, which replaces the fun in video games and living a social life in cyberspace. By doing so, as an everyday routine in the educational institutes it will become as normal as getting up from bed, eating, brushing your teeth and going to school. It will be a regular everyday task almost an instinctual habit. And this is how and why the educators should be held responsible of training us to become better learners so we can develop stronger, faster and smarter brains.