Text Analytics And Natural Language Processing - 1099 Words

IV. SENTIMENT ANALYSIS A. The Sentiment analysis process i) Collection of data ii) Preparation of the text iii) Detecting the sentiments iv) Classifying the sentiment v) Output i) Collection of data: the first step in sentiment analysis involves collection of data from user. These data are disorganized, expressed in different ways by using different vocabularies, slangs, context of writing etc. Manual analysis is almost impossible. Therefore, text analytics and natural language processing are used to extract and classify[11]. ii) Preparation of the text : This step involves cleaning of the extracted data before analyzing it. Here non-textual and irrelevant content for the analysis are identified and discarded iii) Detecting the sentiments: All the extracted sentences of the views and opinions are studied. 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how globalization and environmental sustainability...

GLOBALIZATION AND ENVIRONMENTAL SUSTAINABILITY CHAPTER 9 Chapter 9 Globalization and environmental sustainability Economic globalization has multiple implications for environmental sustainability. The interactions are so numerous and so complex that it would be simplistic to affirm that the two are in conflict. Indeed, there are neither theoretical reasons nor adequate or conclusive empirical evidence to show that the relationship between globalization and environmental sustainability is unidirectional or unidimensional (ECLAC/UNEP, 2001). One thing that is unquestionable, as the scientific evidence makes clear, is that the growing and cumulative scale of human activities has produced environmental effects of a global†¦show more content†¦The environmental consequences are generally longer-term, with dynamic, cumulative characteristics that are difficult to measure because they are associated in some cases with qualitative parameters. 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Operational Activities and the Functionalities of Deakin University

Question: Discuss about the Operational Activities and the Functionalities of Deakin University. Answer: Introduction Deakin University was setup and incorporated in the year 1974. The educational institution has been considered as one of the service provider which established and offered distance learning in the region of Victoria. In total the university has five branches distributed in the regions of Eastern suburbs, Geelong and Warrnambool (Deakin. 2017). The university has also been ranked fifth in cloud education and is also among the fastest developing universities. Deakin University also, has established its international offices in the nation Indonesia, India, and China. The university has four faculties which have been offering a range varied services and courses to its many students of over fifty-three thousand population. From the carried out it has been noticed that 24 % of the population has been learning in the cloud computing system. Also the university is ranked on the eighth position in Australian universities. La Trobe University which has been considered as the biggest rival of t he Deakin was set-up in 1967 in Victoria region. This University also has many campuses scattered in various regions of the economy i.e. in Mildura, Shepparton, Sydney, Bendigo, Albury-Wodonga (Crouch Housden, 2012). The university provides a number of courses and programs but its strength or the best field of arts and humanities. The university has a an approx. strength of thirty-six thousand students and of which seven thousand are international students coming from over one hundred and ten different countries. Market and segmentation As the Deakin University has been enjoying the top leading position in the sector it also have the advantage of a larger market share in the region of Victoria (Infoanalytica. 2017)). The university has a large number of international and domestic students which has been enrolling for varied courses and programs. Geelong is one of the region from which the enrollment for the university are high and also there are other regions such as Melbournes eastern suburb and many other parts in the Warrnambool regions through which university has been getting a high number of enrollments if the students and service users. These are the are.as which has become the reason behind the success and growth of the university it receives many students coming from these areas to enroll for the various courses in the university (Managementstudyguide. 2017). And as the organizations have also been offering various kinds of online or web-based programs and due to which the university has enabled to develop a big market from all over the world. Online programs have made an increase in the number of enrollments and which has been proven as a plus point for the corporation (Hanlon. 2017). The university has been showing a consistent growth in the last few years and due to which it has been concluded that the demand for the courses and the various services has increased because the enrollments are coming from over 110 countries over the globe. Marketing mix analysis Marketingmix has been considered as the concept of utilization of the various factors for making the promotion of the products and services of a business organization. And hence Deakin University has also employed variousmarketing mix in its operational activities so as to promote the brand name and also the offerings of the institution (Armstrong et al, 2014). The below mentioned are the four main components of marketing mixes which has been adapted by the university: The products or the service are the courses and the programs offered in the campus and also through online channels, such as the university has currently started enrollment for the distance learning to students globally. Moreover the university also offers a wide and diverse range of full-time programs and school-based programs. All these courses has made an increase in the number of enrollment of the students whether they are international or domestic and this has been proven beneficial for the organization. Price is one of the most significant factor in the concept of marketing mix and the determination of the price of a service can be done by considering various elements such as rivalry, quality of service, course enrolled and the channel of learning etc. A detailed analysis has been executed over these components and which has helped the university in the development of a fair price scheme for the diverse range of courses and programs offered to the students (Babin Zikmund, 2015). The prices are so reasonable that neither the student will be feeling exploited nor the university will suffer a loss. A reasonable cost in the marketing mix has played a significant role in improving the enrollments to the University. Distribution is the element which also plays a crucial role in the concept of marketing mix as availability of the goods and the services is also of an essential task. The university makes use of number of distribution channels for providing the services to the students i.e. are their service users. And by making use of this mix the university entails that its services or courses reach the potential clients as and when required by them. The branches of the university in the region of Geelong, Eastern suburb region and the Warrnambool area alongside its international offices have helped to reach many potential students and thus enhancing growth and success. The University website, the online portal are some of the components of the promotional mix of the university. Along with these, social media is the platform has also played a critical role in the promotional activities, as social media is the biggest and highest channel. Also the university executes many promotional events and programs for the promotion of its programs and courses, by making use of the various mediums such as advertisement on TV and Radio, mail marketing and newspapers among others. The university has a panel of professional lecturers with set of good qualifications, experience has helped in building the confidence in the market and which has brought an increase in the market share of the organization. By making technological integration and adaption of the modern means in the operational activities and its processes the university has smoothened its functionalities. This also has significantly contributed to the university's market share increase. PEST analysis The concept comprises of the various fexternal factors which are liable influencing the business environment of the organization. The term PEST stands for Political, Economical, Social and technical factors (Koumparoulis. 2013). The below mentioned is the external analysis which has been executed on Deakin University: Political is the first component which influences the business environment of Deakin University. There are number of issues which can come-up because of the changes made in the policies, changes such as changes to public funding etc. (Mindtools. 2017). There are number of operations which can be executed by the governing bodies and which can have a negative or positive impact on the business organizations. For instance the governing bodies can decide of offering more incentives to the institution or even decide to withdraw the same offer. Any change brought in the tax rate will also be affecting the working of the university because the changes brought or the increase or reduction in the tax levied is based on various aspects of the institution. The economic factors are also considered very much significant in influencing or dominating the working or the operational activities of the business organization. The economic factors comprises of the economic conditions of the economy or the region, This can also include the changes in the economic climate which affect the sustainable investments of the University, legislation changes, availability of funding and the energy cost changes. Social factors are considered as the most effecting factor as they comprises of the society or the environment in which we live in (Marketingteacher. 2017). This factor imposes number of impacts on the Deakin University in many ways and this can include cultural trends, the social beliefs of the society and the service users, stakeholder's expectations and fulfillment of the corporate social responsibilities. The last factor is the technological elements which are also very much liable in influencing the operational activities and functionalities as technology has become a very significant concept die to globalization and modernization (Altbach Salmi, 2011). The university is required to be upgraded in the sense of the technologies as the university offers a varied range of courses and programs which are connected with the technology and use of the same. Competitor analysis Competitors are the most vital concept for any of the business organization as they are capable and liable in influencing the price and demand of the product. La Trobe University is one of the biggest rival of Deakins University. The university has number of branches in Australia, but Melbourne branch being its flagship campus. There is a high number of enrollment from the region of La Trobe University and also from the regions or the regional cities like Bendigo to the twin border city of Albury-Wodonga (Latrobe. 2017). An approx. estimate has been concluded that about 45900 students are studying in Deakin University whereas in case of La Trobe University the number of students is 36746 whereas the overseas students constitute 22.5% of La Trobes population which is 6.2% more in comparison to the international students that Deakin University has. As compared to the Deakin University (Sallis, 2014), La Trobe University has been also offering various types of online courses. But a decl ine has been observed in the number of the online students of La Trobes .i.e. 4.3% as compared to that of the Deakin Universitys .i.e. 26.3%. La Trobe University has been placed on the third rank in Victoria region and twelfth in the economy of Australia. Deakin University has been ranked on the position of 251-300 Times higher education category whereas La Trobe University is in the position between 351-400, also rankings has been given by QS world university for both the universities. 355th and 386th are the ranks which have been given to Deakin University and La Trobe University respectively. Excellence in Research for Australian report has given Deakin University and La Trobe University at 18.95% and 15.56% placing them at 17th and 20th rank, respectively SWOT analysis The concept is concerned with the assessment of the Strengths, Weaknesses, Opportunities and Threats of a business corporation. This analysis will help the company in the development of the plans and the strategies and also upcoming threats and opportunities will be recognized which will aid the company in various aspects. The below presented is the SWOT analysis which has been executed for Deakin University. Strengths: First of all the strengths of the university, this term comprises of the positive reputation of the university among the society and between the service users. Moreover the physical assets such as the main branch and other campuses location are some of the strengths of the organization and the successful partnership and strong bonds with the other universities, good records in the past performance (Morrison. 2010). Further the university has also managed for the accreditation of the programs and courses offered and which has proven as strength for the organization. And due to which the university has also been getting a good support from the service users and the students which can also be considered as the strength of the organization. Weakness: The university also has some weaknesses which comprises of the shortcomings and further it also include its operational structure is bureaucratic by nature, the university also have limited resources for some of the facilities, fiscal uncertainty are some of the weakness which are being faced by the organizations and can come up as the weaknesses. Opportunities: As the organization has a good reputation in the service users and also enjoys a high level of goodwill the university has opportunities of more and stronger partnerships with external communities and also with other universities (uis.edu. 2017). The university should also start establishment of the campuses in the new regions so as to extend the student diversity. Moreover the organization also has the potential for growth and development of new construction and premises. Threats: Being a top and leading brand the university has been experiencing an intense competition by La Trobe University and this has become one of the biggest threat for the university. Value and brand positioning analysis The term Brand Positioning has been considered as the concept or an activity of developing a brand offer in a manner that it aids the business organization in the attainment of the distinctive place and value in the targeted customers mind. In this case both of the universities have been trying to reflect their values to be righteous and in a focused manner regarding the students future and also for the welfare of the society (Porter, 2011). There are number of aspects which are being followed by both the universities such as they both believe in following excellence, adaptation of better and improved mechanisms so as to develop the process and procedures, providing and practising academic freedom and also encouraging ethical behavior so as to make the students comfortable. The universities are also being making use of the approaches such as equality and diversity of genders and cultures so as to develop a friendly working environment (Keller, Parameswaran Jacob, 2011). Also the Dea kin University has been supporting the disabled in every possible and is has also been planning for the establishment of the international offices in other regions. Whereas La Trobe University will be involving more into serving the regional areas so as to make development of the mentioned regions. Moreover the university also trying to develop the recognition for the employability of the students, and their experience in the university, providing a sense of excellence of research and 'brilliant basics' and these are consiedered as the four basic pillars for the development of the strategies. Competitive strategies The position within its industry or sector can be determined by the firms low or high profitability. The above average profitability can be used as the fundamentals the concept of competitive advantage (Kapferer, 2012). Mainly there are two basic types of competitive advantage and which are connected or linked with the scope of operations of the business organization and the below mentioned is the explanation of the same: Cost leadership Cost leadership is the concept which is associated in developing an entity as a low cost producer. Number of sources is available of cost advantage within the organizational structure within an industry and they are also dependent on the same (ifm. 2016). And these available sources with the entity can include pursuit of economies of scale, preferential access to raw materials, proprietary technology. If the business firm will be able to attain the cost leadership and after this the corporation is required to exploit all the sources of cost advantage and this will make them in an above average performer in its sector. Moreover the corporation can also have a command over the prices at or near the industry average. Differentiation Development of a distinct image in the concerned sector along with some of the dimensions is the basic motive of this concept or approach and this concept is very much significant for the consumers or the service users (Aaker Joachimsthaler, 2012). There are number of variables which are considered as significant in this strategy by the consumers and which are selected by the business corporation. Low cost focus The concept is similar to that of the cost leadership strategy but the only difference in the concept of low cost leadership is that it has made focus on a niche market. So according to this marketing is done after considering a particular segment of consumers and promotions are also done for the same. And the prime aim of this strategy is to become the cheapest provider in the specific segment. Media and budget allocation for 2018 Advertising and promotions is the most significant concept for the growth and success of the business corporations and hence developing the same is very much essential. And for doing that the company is required to planning and set a budget (Kelley, Sheehan Jugenheimer, 2015). A team of media planners is created for the development of a media mix and this is done by considering a budget-conscious program. A budget-conscious program is required to be developed by making selection between the objectives of the campaign and the properties of the media which are required to be utilized. This will aid in the development of an understanding each and every component which provides a cost-effective contribution in the attainment of the objectives. Conclusion From the above carried out analysis it has been concluded that Deakin University is an educational institution which has excelled in providing the best quality of educational services and programs through online and offline mode to the students. The above presented report has been made focus on the marketing plan of the firm. The marketing plan has been developed by considering the various concepts which are as whole known as the marketing analysis. References Deakin, (2017), Outstanding research talent, Assessed on 28th May 2017, https://www.deakin.edu.au/. Latrobe, (2017), Be all kinds if clear, Assessed on 28th May 2017, https://www.latrobe.edu.au/. ifm, (2016), Porter's Generic Competitive Strategies (ways of competing), Assessed on 28th May 2017, https://www.ifm.eng.cam.ac.uk/research/dstools/porters-generic-competitive-strategies/#.WSjvqevyvIU. Arbuckle, D, (2017), What are the four major types of competitive strategies, Assessed on 28th May 2017, https://yourbusiness.azcentral.com/four-major-types-competitive-strategies-6166.html. Ramsey, D, (2015), Budgeting and media planning, Assessed on 28th May 2017, https://www.hellostarling.com/budgeting-and-media-planning/. Infoanalytica, (2017), Market demand analysis, Assessed on 28th May 2017, https://infoanalytica.com/market-demand-analysis.php. Crouch, S., Housden, M. (2012).Marketing research for managers. Routledge. Kotler, P. (2012).Kotler on marketing. Simon and Schuster. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. Cengage Learning. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hanlon, A, (2017), The segmentation, targeting and positioning model, Assessed on 28th May 2017, https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/. Managementstudyguide, (2017), Difference between market segmentation , targeting and positioning, Assessed on 28th May 2017, https://www.managementstudyguide.com/marketing-segmentation-targeting-positioning.htm. Koumparoulis, D. N. (2013). PEST Analysis: The case of E-shop.International Journal of Economy, Management and Social Sciences,2(2), 31-36. Morrison, M, (2010), SWOT analysis for schools|education|colleges|universities, Assessed on 28th May 2017, https://rapidbi.com/swot-analysis-for-schools-and-education/. uis.edu, (2017), Strength, Weakness, opportunities and threats (SWOT) analysis, Assessed on 28th May 2017, https://www.uis.edu/strategicplan/plan/sectiontwo/strengths/. Keller, K. L., Parameswaran, M. G., Jacob, I. (2011).Strategic brand management: Building, measuring, and managing brand equity. Pearson Education India. Kapferer, J. N. (2012).The new strategic brand management: Advanced insights and strategic thinking. Kogan page publishers. Aaker, D. A., Joachimsthaler, E. (2012).Brand leadership. Simon and Schuster. Mindtools, (2017), The Marketing mix and the 4ps of marketing, Assessed on 28th May 2017, https://www.m4pindtools.com/pages/article/newSTR_94.htm. Marketingteacher, (2017), Marketing Mix, Assessed on 28th May 2017, https://www.marketingteacher.com/marketing-mix/. Altbach, P. G., Salmi, J. (Eds.). (2011).The road to academic excellence: The making of world-class research universities. World Bank Publications. Sallis, E. (2014).Total quality management in education. Routledge. Porter, M. E. (2011).Competitive advantage of nations: creating and sustaining superior performance. Simon and Schuster. Kelley, L., Sheehan, K., Jugenheimer, D. W. (2015).Advertising media planning: a brand management approach. Routledge.

Federalism in Political Culture Essay Example For Students

Federalism in Political Culture Essay The Significance of Federalism in Political Culture Essay The United States government is constructed of many systems and ideas which, when bound together, create the Democratic government utilized by the country. All of the different things, in most cases compliment each other and therefore, work together. Two examples of this are the system of federalism and the idea of political culture. They make up some of the important aspects of the government and its operation. Federalism is the system the United States uses as a frame for its governments power distribution when it comes to policies, procedures, and the likes. It is what maintains the power between the different levels of government, be it the National, state, or local governments. It also defines and separates these power possessors, while protecting the rights and profits of each. There are many opinions and theories concerning the success of such a system, depending on a persons outlook on the subject. However, despite its pros and cons, it can be said that if nothing else, it at least gets more citizens involved in politics. That is a important aspect that it brings, especially when it Political culture is a particular way of thinking in regard to how political and economic life ought to be carried out by a countrys government. These notions may not always be shared by the country as a whole. There will always be different ideas, which leads to political subcultures. Depending on the situations of each person and each community, they will have their own beliefs in how the government should be doing things. Specific things that are taken into consideration when it comes to political culture are liberty, equality, civic duty, individual responsibility, and democracy. Federalism is the system that political culture works within. They flatter each other in that federalism gives political culture an outlet to be heard and to be useful and political culture gives federalism a means of success. In many other systems of government, political culture is obsolete because the peoples ideas are not often taken into consideration as they are with Federalism. Without political culture, the idea of federalism is, in a way defeated. It is put there for the poeple and if those people do not hold an opinion and voice it, Federalism has a hard time serving its purpose of aiding its poeple. They work well hand in hand, more so than they would alone. Together, federalism and political culture make for a more successful government in the United States. In a way, the thrive off of each other and both highly depend on the countrys poeple and their responsibility to take action. The representative government that the United States has relies on these sort of things. They are a significant piece of the puzzle that is called a government. Bibliography: .

Great War Essays - Bulgaria In World War I, Central Powers

Great War The Great War BY Kevin Kilkenny World War I was from 1914 to 1918 it started out as a local European war between Austria-Hungary and Serbia on July 28, 1914, but then became European war when the declaration of war against Russia on August 1, 1914 and eventually became a global war involving 32 nations. 28 of these nations were Allies and the Associated Powers and including Great Britain, France, Russia, Italy, and the United States. The Central Powers consisting of Germany, Austria-Hungary, Turkey, and Bulgaria. It would prove to have many great effects. The immediate cause of the war between Austria-Hungary and Serbia was the assassination on June 28, 1914, at Sarajevo in Bosnia part of the Austro-Hungarian Empire of Archduke Francis Ferdinand heir to the Austrian and Hungarian thrones his wife and unborn child on their way to visit a hospital. Their assassin was Gavrilo Princip a Serb nationalist. After this vile act a proposed ultimatum was given to Serbia with a two day from Austria-Hungary. The Germans with a bold act said they would back Austria-Hungary no matter the terms not taking in account Russias reaction. When war seemed imminent Germany decided to take over Belgium and propose that they would pay for any damages. The start of the conflict however was not immediate. Influence of the previous century in the political and economic policies that prevailed on the Continent after 1871 the year that marked the emergence of Germany as a great world power. The underlying causes of World War I were the spirit of intense nationalism that ran rampant in Europe throughout the 1800s and into the 20th century. The political and economic rivalry among the nations and the establishment of two hostile military alliances. They formed when Belgium won its independence from the Netherlands in 1830 the unification of Italy was accomplished in 1861 and that of Germany in 1871. At the close of the century however the problem of nationalism was still unresolved in other parts of Europe. The spirit of nationalism was also in economic conflict. The Industrial Revolution in Great Britain at the end of the 18th century followed in France in the early 19th century and then in Germany after 1870s caused a increase in the m anufacturing of each country. As a result of tensions, between the nations of Europe adopted foreign policies that helped steadily increased the danger of war. Convinced that their interests were threatened the powers maintained large standing armies which was constantly restocked and enlarged by peacetime. At the same time navies were also being built up. The naval expansion was intensely competitive. Great Britain influenced by the expansion of the German navy begun in 1900 and by the events of the Russo-Japanese War developed its fleet to be twice as large as any other. The war between Russia and Japan had proved the effect of long range naval guns and the British accordingly developed the widely copied dreadnought battleship notable for its heavy armor. Developments in other areas of military technology and organization led to the dominance of general staffs with precisely formulated plans for mobilization and attack. The European nations not only armed themselves for purposes o f self-defense but in order not to find themselves standing alone if war did break out so alliances with other powers came about. The result was that in itself greatly increased the chances for war. The grouping of the great European powers into two hostile military alliances the Triple Alliance of Germany, Austria-Hungary, and Italy and the Triple Entente of Great Britain, France, and Russia. Shifts within these alliances added to the building sense of crisis. The next step was war and the Austrian Serbian tension was the push in the domino effect. Austria marched on Serbia. Then Russia would mobilize against Austria. A proposal on July 26 by the British foreign minister called for a conference between Great Britain, France, Germany, and Italy should settle the Austro-Serbian dispute was rejected by Germany. On July 28 Austria declared war against Serbia either because it felt Russia would not actually fight for Serbia or because it was prepared to risk a general European conflict in order to put an end to the Greater Serbia movement.

SEO Content Strategy How to Skyrocket Your Traffic By 594%

SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends. SEO Content Strategy How to Skyrocket Your Traffic By 594% SEO moves fast. Its an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. When was first getting started, we knew we needed to attract the right kinds of customers. In order to pull those customers in, we also knew we needed to capture valuable search traffic. That led to a lot of research. Here are some of the basic strategies and tactics that guided our success: Focus on publishing compelling, quality content that is uniquely different and more valuable than anything else out there. That usually means its long-form content. Use the keywords your audience is searching for. Search engines understand synonyms and similar  terminology, so using related  keywords in multiple pieces of content helps the bots know what topics your site covers. That said, focusing on keywords for each piece of content you publish still matters. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a logical sitemap with  internal linking among  pages. Content freshness matters. Keeping your content up to date helps search engines  understand that your site is accurate today. SEO Content Strategy: How to Skyrocket Your Traffic By 594%And of course, any SEO strategy should work hand-in-hand with a basic content strategy: Know your audience. Know your business. Know your goals. So lets see how this  sort of SEO content strategy really plays out  with a deep dive of how we do it at . Results  From Our SEO Content Strategy (Or Simply, This Stuff Works) While there's a lot to  SEO, we primarily focus on applying keywords to compelling, quality content. There's not much more to it than that. And it's working: That's our 594% increase in organic search traffic from January 2015 through December 2016. Aside from some seasonal dips, it's mostly trending in the right direction. This screenshot was grabbed from our Moz.com account. Those results have helped us reach a larger audience, bringing in more than 150,000 email subscribers and increasing our customer base. SEO was one tactic  of our content strategy that contributed to these results. We had a lot of growth with our marketing calendar itself that boosted these results beyond the SEO tactics you're reading about now. But it all adds  up in the end. What It Is And What It's Not Did you know some folks in the SEO industry have actually talked about changing the term from  search engine optimization to optimizing content for discovery and conversion or simply OC/DC? SEO has become an infamous initialism some people  relate to content targeted at ranking for robots instead of answering real people's questions. That is exactly what a great SEO content strategy is not. At least, that's not how we got  the results we saw at . OCDC compared to SEO with Google Trends shows which term is forecasted to stick around. While the term "OC/DC" hasn't widely caught on, the idea is perfect for setting up your SEO content strategy. As Sean Jackson from Copyblogger puts it: Optimizing Content for Discovery and Conversion, or â€Å"OC/DC† for short, encapsulates this idea of amplifying the overall reach and results of content creation. Sean goes on to say there are two main aspects of OC/DC: On-site optimization is all about publishing  awesome stuff in the first place. Interestingly enough, Sean didn't really cover growth hacks to optimize your content specifically for conversions, but this is definitely something we do  at to turn traffic into subscribers. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Essentially,  Sean is spot on with this idea: Your SEO content strategy is not about thin content targeted at appealing to robots, rather, it's about publishing timely, compelling content your audience is seeking, and helping them find it. #SEO is publishing timely, compelling content your audience is seeking, and helping them find it.Let's combine everything you just learned into the three  steps you'll use  to  plan and execute your strategy: 1. Research And Target Keywords Relevant To Your Niche Start by brainstorming the core topics for which you'd like to be known for. Since we're talking through 's story, here's how we did it: is a marketing calendar for everything- blogging, social media, ads, e-books, brochures- you name it, you can plan it with . We could talk about content types... but it makes more sense for us to target keywords around marketing strategy, planning, and that sort of thing to help you gals and guys doing the work execute more efficiently than ever. Finding your marketing niche, especially in super broad industries, helps you hone in on your audience's needs really easily. This topic definition focused our vision from any willy-nilly marketing topic to purely marketing strategy, planning, and execution- all things our audience can do even better when they use  . After you have the topics, it's time to find your keywords. First, watch this awesome video from Rand Fishkin at Moz to get started: Then put everything you just learned into action: Enter your topics into Google's keyword planner tool and check out the keyword ideas tab. That shows you a ton of related terms people are searching for. Select the best related keywords and start a list. Words with  low competition will catch your eye as opportunities. Those are keywords  people are searching for, but there isn't a hefty amount of content available to answer their questions. From here, whip out SEMrush's keyword research tool to understand if the keyword is predicted to grow in popularity (making it worth your time to target), gauge your competition, and get a feel for the difficulty. SEMrush's keyword research tool is a handy way to understand if it's feasible to target certain keywords and helps you find better related terms. Bonus: Combine your data from Google's keyword planner and SEMrush with Moz's keyword difficulty tool. For us, when a keyword is in the low 50s for a difficulty percentage, we rank well. From here, we took Brian Dean's  advice and  found keywords that our audience would use to find as a tool for planning your marketing with a calendar, as well as the related keywords for our niche. Product keywords: To clarify that a bit, there are some keywords that we found people search for like  marketing calendar tool that show the searcher's intent is on finding an app like . We should show up in their search results for these sorts of terms, so we're creating a landing page that provides helpful advice on using a marketing calendar, then ends with information about how fills that need. These keywords are very important because folks searching for these words are set  on buying. If we can help searchers find as a solution for these terms, we have the opportunity to convert searchers into paying customers. It's demand generation. Does your SEO content strategy focus on commercial intent? Get buyers, not just traffic. Here's how.Niche keywords: This list is perfect for blog posts with terms like  social media strategy template. That keyword is a core element of , providing a template of how to share content more than once on social media. Yet when we target this keyword, the goal is to provide a sweet download that helps our readers plan this on their own. So these words are great because we know a need depending on the popularity of the keyword, so we can mention how is helpful.  But really, these terms are usually the ones the doers search to learn how to do the work on their own without buying a tool like . They are perfect keywords to target, however, because we can provide helpful advice on how to do it on their  own, but if they just used , their lives would be even easier by consolidating their tool base thus saving 30 minutes for every piece of content they share. See how that works? Recommended Reading: Your Ultimate Content Marketer's Guide to Keyword Research 2. Plan To Execute Your  SEO Content Strategy So you have a big list of keywords you could target with your content.  Now it's time to plan how you'll actually accomplish your SEO content strategy to prioritize your projects and make execution a breeze. There is a traditional approach for marketing project management that will help you do just this: Initiate Your Project Your SEO content strategy is made up of multiple projects. The first step is prioritizing your keywords according to your goals: Start With Your Goals We have three core marketing goals at that all build upon one another.  Focusing on SEO helps us meet all of those goals: Grow traffic: Enabling our audience to  find through search engines, guest posts, and republished content helps us grow our traffic. Increase subscribers: The content we publish on our blog, for the niche keywords specifically, always contains free downloadable content in exchange for an email address. In that way, we optimize our content not only to be found, but to also convert readers into subscribers by providing valuable bonus content. Get more customers: The content we publish that targets the product keywords helps us turn readers into customers by showing the value provides as a marketing tool. From the get-go, it just makes sense for us to prioritize SEO as a valuable component of our overall content strategy. That said, certain keywords have more impact on those goals than others. For us, it makes sense to focus on both product and niche keywords. Here's what to do: Prioritize each list of keywords according to importance for your business to help you reach your goals. Take a hard look at the average monthly searches, competition, and difficulty, and choose the ones that will be easiest for you to rank for now. Select the top 15 keywords from each list to have 30 total keywords to target in your first  project. Define Your Content Types You could turn those keywords into a  million different content formats, right?  For each keyword, determine the best content type you'll use to rank for that keyword. At , we specifically think about the keywords first, then apply our knowledge of why our audience is searching for that term to the process. That helps us choose the right content type for each. Product: Think e-commerce pages, landing pages, and feature pages. These aren't necessarily best for blog posts because folks searching for these terms are likely ready to buy. Use the best content types to help you sell your product or service. Niche:  Think more traditional content marketing like blog posts,  landing pages, templates, and tools. Pro Tip: Think about the content types that work best for your audience- not just what you can do in-house with your current resources. Plan How You'll Execute Your Project Ask yourself, "Who's doing what, and how will they do it?" Resources:  Take people, tools, and budget into account: How you'll actually create the  content. Schedule:  Plan to publish  two pieces of content each week. That'll help you knock out your first project in about two months while staggering the workload to not overwhelm your schedule. Tasks:  Look at each piece of content you'll create, and break it down into what needs to be done. It's like a workflow. If you have team members, meet with them to understand where their skills will come in handy. Calendar: Plan your content on your marketing calendar, and add in the tasks for your workflow to nail every deadline. 3. Create, Publish, And Share Your Optimized Content Google's best results on  SEO content strategy suggest  tons of ways to optimize your content  as you create and share it.  Here are the main things we focused on to grow our #1–3 search results by 248%: Focus on Compelling, Quality Content Yeah, I know how many more times you can hear that before you go nuts. But it's a lot easier said than done. One of the top posts on this topic by Julia McCoy on Scoop.it suggests that brands like BMW, GE, and Red Bull are focusing on engagement tactics that are also helping people find their content. And it's no surprise that Neil Patel would say something similar with his take on interactive content reducing your bounce rate: Engagement and interactive content go hand in hand, and we’ve known it for quite a while. Interactive education was originally studied at home and schools even before the Internet was a thing. Let me define interactive education: Interactive education is teaching that requires participation from students. Interactive content, as we’ll soon see, is the same thing- just swap out students for readers. So while Neil is focusing on bounce rate,  it isn't that far of a leap to suggest  that focusing on engagement as a tactic to reduce bounce rate keeps readers  on your site longer, helping them understand your content is awesome and influencing them to share or convert. The more awesome it is, the more times it's shared. The more that happens,  you'll see more backlinks to your site. All of that is a good thing for SEO. For , engaging content is actionable: Tips and advice to plan better, write better, share better- and all of that with free downloads to help you remember the tips you learn when you're ready to implement the advice. Write Long-Form Content We started experimenting with long-form content in February 2014. In fact, Garrett did a whole little study with our data back then to share the results:  5 Things That Will Change Your Mind About Long Form Content Marketing. It's no guarantee that search engines will rank long-form content that's about 2,000 words higher in their search engine results pages (SERPs) than a post that is around 500 words. But there is a lot to be said for the quality and depth of longer content that seems to complement the previous point on quality. As Neil Patel puts it in another article on the KISSmetrics blog: My number-crunching, data-loving self has come to the conclusion that search engines and people are really into long content. It converts better, shares better, looks better, and just is better. But only to a point. I don’t want you to grovel in guilt or give up on blogging, just because you can’t write 2k-word articles. In an ideal world, we’d all be churning out 2k-word masterpieces. But in the real world, you don’t have to write 2,000-word articles. That said, even when we recently published a blog post that reiterated that blog post length doesn't matter, it is now just part of our content culture to provide long-form, detailed, and actionable content: Jason's on to us. We like long blog posts because they go way beyond scratching the surface to provide super actionable advice. The results have been great for us, and we're going to keep with it. Build Internal Links You never know which post  will be the very first that someone sees on your blog. So we backlink to what we determine are the most important pages on our site from all of our new posts. And you know what? Those pages that get linked to all the time are now some of our highest viewed and best converting on the entire website. Internal linking is supposed to help search engines cruise around your site. We see this as an opportunity to focus on our audience, however, and direct them from new posts to some of the best content we've ever published. Use the Keyword in Your Content We keep  this very simple: Page title Meta description URL Headline Image name and alt (mainly for organization) At least a few times in the body copy (including in subheadlines) There are many times when we let the context of the post speak for itself  without changing the verbiage to jam the keyword in there a few more times.  Search engines are smart and can read deep into context- you don't necessarily need every word in your long-tail keyword in the exact order. In fact, Brian Dean, the wizard behind Backlinko, pulled together a bunch of stats to look for in your on-page SEO that you can focus on right now: Source: On-Page SEO: Anatomy of a Perfectly Optimized Page – Infographic These are all things we've taken into account at to boost our SEO, too. It definitely works! Understand Latent Semantic Indexing Once you understand basic keyword targeting, digging into latent semantic indexing is the next step. It's a term describing the process search engines use to understand the relationships and context between related keywords. For example, let's say you're writing a post about Chevy cars. If you included some text about the Impala and the Cruze, search engines can infer those are both types of Chevy vehicles. If your goal was to create a really comprehensive post about Chevy vehicles, you might include a subheader for each different model. Search engines would then be able to see your page thoroughly covers its topic. Therefore, it would be more likely to rank well and drive traffic. Here's how to put this principle into practice. Find terms related to your primary keyword. These can be related terms you find using Google's Keyword Planner. LSI Graph is another great free tool that can help uncover related keywords, based off of one primary term. Include those terms strategically in your content. Section subheaders are one logical place for your LSI keywords. Weave them naturally throughout your content as well where it's natural and appropriate. That covers the basics of what you need to know. Recommended Reading: How to Improve Your Keyword Research With Latent Semantic Indexing Share Your Content By  sharing, I mean optimizing your content for your readers to share it  while distributing it yourself  to reach more people (remember that OC/DC thing?). First, we optimize our content to help you share it with social media  buttons and . We also use the social queue in to help us share our content with our followers. Sharing our content more than once has helped us get 3,150% more traffic. Content promotion  including email distribution is a huge driver of traffic for us to keep our audience coming back. When we reference other folks' awesome content in our posts, we let them know through outreach marketing. We help our guest bloggers promote their content by providing helpful tips after their posts publish. All of these techniques help us  gain the visibility our content needs to be shared, which grows our traffic and helps search engines understand its value. Claim Unlinked Mentions For Your Content Once you've started publishing content, getting rankings, and growing your brand presence, people are going to start talking to you. And that's awesome. However, sometimes people might forget to link back to your content when they're mentioning your stuff. Those missing backlinks represent a missed opportunity to drive even more referral traffic and improve your search engine rankings. An easy way to monitor mentions is to set up a Google Alert for your brand name, and some terms related to your industry. Here's a quick video that'll show you how: Now, any time those terms are mentioned on the web, you'll get an email notification. Check those mentions to see if they include a link to your site. If they don't, find the contact information for those sites. Then, send them a quick email thanking them for the coverage, and ask if they'd consider adding a link. Here's some sample email text you can copy and paste: Hi,   My name is [INSERT YOUR NAME], and I'm the [INSERT POSITION] at [INSERT COMPANY]. I noticed you mentioned us on your site here: [INSERT URL] However, we noticed the link to our [HOME PAGE/BLOG POST] is missing. Would you consider adding a link to make it easier for your readers to find us? Here is the URL: [INSERT URL] Thanks for mentioning us on your blog! Our team appreciates the coverage. Best, [INSERT SIGNATURE] Most of the time, people will be glad to add in the link. Since they've mentioned your company, they have to be interested in what you do, right? Here are some additional tools for finding unclaimed mentions: BuiltVisible's free Link Reclamation Tool. BuzzSumo's monitoring and alerts can track unlinked mentions (and email you more detailed reports than Google Alerts). It's a paid tool, but it's indispensable for our  team. This guide from Moz  and this one  from Ahrefs  are packed with more detailed information on turning brand mentions into links. OK, Now Go Execute Your Plan Here is our best advice to get started on your  content creation process  while taking into consideration everything you just learned about optimizing your content: Angles: Know exactly  what you'd like the outcome of your content to look like. A great angle is appealing to real readers while targeting a keyword just helps them find your content. This is where the compelling nature of your content comes into play. Outlines: Stay on point in your content by beginning with an outline. This is also a great way to make sure you cover your angle. Headlines: Write emotional  headlines. There is some research out there to show that a variation of your keyword in your headlines  to help them feel less like search engine bait is a good thing. Introductions: Focus your first 100 words on drawing the reader in. Start with interesting facts, stories, anecdotes, and similar hooks to keep your readers reading. Brian Dean suggests using your keyword at least once in your introduction. Body: Follow your angle and outline and write your content. Use your keyword naturally. Take Julie's advice:  How To Write A Blog Post: Your 5-Point Checklist To Rock A Perfect Post. Calls to action:  Provide free content in exchange for email addresses and include calls to action for hard sales of your product or service. You're blogging to make money; don't forget to ask for it. Recommended Reading:  4-Step System For Writing A Great Blog Post, Even If You Have Writers Block What Doesn't Work (And Other Lessons Learned) Knowing what worked is all fine and dandy.  But we made a few mistakes you can learn from and avoid ever making in the first place: Adding in keywords after the post is written: Boy, this is super tough and feels like keyword stuffing. It's great to write posts that cover an idea no one has ever searched- that's thought leadership. Just know in your head that thought leadership is the point and adding in a keyword here and there may just make it awkward. Guest bloggers: It's super great to help them know exactly which keyword to use and your expectations before they get too far along. See point #1 for why. Headlines: Having your keyword in your headlines is important. But it's not worth the risk if you make it unreadable for humans. Don't be afraid to use a synonym for your keyword in your headline if you have to because your primary audience is, and will always be, people over robots. To top it off, here are the things I want to target in the near future to improve even more: Choosing the right keywords faster: I've been known to drag my heels on certain content,  searching for a millennium for the perfect keyword. It is a super important process, but we plan to publish for a long time to come. So it's easiest to just pick a few and run with  them now to keep us moving. Improving older content: There are tons of ways to optimize the content that's already published on your site. Lately, I've been researching the Google's 2oo ranking factors in a list from Brian Dean and plan to check out no-follow links, headlines, last updated dates (freshness), and just plain old better on-page optimization in old posts. More product-centric landing pages for demand generation: There are lots of product keywords out there that people could use to find . I'd like to target  all of them with dedicated features pages and landing pages. More super long landing pages because we know they work: Our blog posts convert readers into subscribers really well. But. Our landing pages perform even better. That said, we're going to publish more keyword-targeted landing pages with free offers to convert readers into subscribers. (By the way, some of those landing pages are only able to be found by search engines, so that tells you how much we rely on the robots to help people find our content.) More interactive content and tools:  You guys love the  headline analyzer. It's the #1 search result for that term. So it would make sense to bring you more interactive content we know you'll love. Good luck as you get started with your SEO content strategy.  And please, if you know of other marketers who may benefit from this information, please share it with your friends.

Human Cloning Philosophy by Aristotle Essay Example | Topics and Well Written Essays - 500 words

Human Cloning Philosophy by Aristotle - Essay Example In this paper, we shall highlight the ideas and philosophical concepts of Aristotle about human cloning practices. When in Switzerland the first clone of sheep that was named Dolly made many individuals consider it against human ethics and they believed that such practices contribute to devaluing the natural processes of childbirth. Aristotle has opposed practices of human cloning and supported his thoughts with the claims of psychological influences of human cloning (Aristotle). He explained that babies, who are produced through artificial means by utilizing cells of a single parent, remained deprived of the love of both parents. When they see other children around them with mother and father both they become a victim of complex and depression (Aristotle). Additionally, he highlighted that there is a risky situation for the mother who gives her cells for artificial reproduction process because the procedure of taking out cells from mother`s body is dangerous for her health as well as for the embryo, which is used to making a genetically identical copy of the mother (Aristotle). Moreover, human c loning goes against the natural system and authority of childbirth that has been given to men and women by the God within the boundaries of the legal relationship. However, an advanced system of making human clones or reproduction of test tube babies has degraded rights of men and women and has interrupted the God made procedures of baby production (Aristotle). Aristotle has also supported such claims because he has presented his philosophy that totally disagrees with the ethical nature of human cloning. His philosophy explicitly highlights that human cloning is unethical because unfair and painful means are used to give birth to the baby (Aristotle). He considered that methods of human cloning are bad and it is evident from the first experiment of sheep cloning, which employed more than a hundred scientists to work day and  night in order to make an experiment of cloning successful.  

The Economic situation of a given Country Research Paper

The Economic situation of a given Country - Research Paper Example The country is made up of 63 Islands, the main island being referred to as Singapore inclusive. The connection to Malaysia is man-made which are Johor Causeway to the North and Tuas to west. The current reclamation of land has increased the country to 716.1 square kilometres from 581.5 square kilometres in the 1960s (Teo, Peggy, Chang & Ho, 54). There is an anticipation that the country will grow by 100 square kilometres by the year 2030. Some parts of the country’s land have been donated for parks, reserves, nature ways tree lines, roads and nature ways among other natural areas. Climatically Singapore, is characterized by a tropical rainforest climate without any seasons, temperatures and pressure are consistent, high humidity and very high level of rainfall (Teo, Peggy, Chang & Ho 66). Temperatures vary from 22 to 35 degree centigrade while humidity is 79% before noon and 73% thereafter. The country, as in the year 2012, had a population of about 5.3 million people which consisted of 3.3 million, accounting for about 62% of the citizens while the remaining 38% represented foreigners (Chiu, Stephen, Kong-Chong Ho & Dale Lü, 298). About 23% of the citizens are not citizens by birth, but are born in foreign lands as there were about half a million permanent residents. 37 is the median age of its population having an average household size of about 3.5 persons. The major problem in Singapore is limited land which has led to large populations living in subsidized, high rise, public housing apartments (Teo, Peggy, Chang & Ho 145). There are very high numbers of domestic helpers in the country. The estimate, as per 2013, on fertility rate assumed to be around 0.79 per woman. This represents the lowest fertility rate in the world (Teo, Peggy, Chang & Ho, 198). This has been a major problem in Singapore and to solve this problem the

Strategic sales management Essay Example | Topics and Well Written Essays - 3750 words

Strategic sales management - Essay Example The process of having a good human resource base does not end with recruiting people as it is equally important to have motivated employees who can easily align their personal objectives with the organizational objectives so as to bring about organizational efficiency and generate competitive advantage. In order to have motivated employees, it is necessary to ensure a proper job fit so as to align the objectives of the employees and the employers. This requires a good recruitment strategy that would actually help in selecting a set of individuals who would be able to align themselves with the job responsibilities as well as the working culture in the organization. This would also boost up the morale of the employees who would be motivated to take up the job responsibilities (Griffin & Moorhead, 2009, p.118). The present study would be based on analysing the recruitment and staffing issues for the FMCG giant Procter & Gamble. The choice of the organization assumes significance as the company is considered to be among the largest FMCG companies of the world having its operations in diverse geographies with a wide product portfolio. The study would analyse the present recruitment policy of the organization and would try to find out the possible shortcomings in the strategies of recruitment and staffing presently adopted and implemented by the company. It would also try to formulate a proper recruitment and staffing strategy for the organization which would also include the framework for compensation, incentives and reward programs so as to motivate the employees to provide their best effort at the organization. About the Company Procter and Gamble (PROCTER & GAMBLE) is one of the most coveted FMCG Company of the world. The organization has its headquarters based in Cincinnati, USA and successfully operates out of 180 different diverse geographic nations with a wide array of product offering. The strengths of the organization can be analysed from the fact that its market capitalisation is greater than the GDP levels of many nations. The company also has a well defined policy of serving the society through a well knit policy of corporate social responsibility. The organization also has a well defined recruitment and staffing policy that helps it to churn out the best possible employees. It also has a raining and development program that trains employees to meet the standards required to bring about efficiency in organizations like PROCTER & GAMBLE (Procter & Gamble, 2011). Recruitment strategy Procter and Gamble follows a highly rigorous and comprehensive framework for recruitment and selection. The candidates selected for the organization are generally asked to go in through a rigorous session of numerous rounds of interviews. In the initial strategy, the candidates are asked to appear for an interview that tests the candidate’s ability to produce high volumes of quality work. The candidates pass through two rounds of filtering after w hich a test of general knowledge and general aptitude is conducted. The extent of success in these tests determine the level of efficiency of the candidate